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Best site to value your website

5+ Year Member

Msg#: 4261728 posted 3:30 pm on Feb 2, 2011 (gmt 0)

Just wonder what people think is the best site to value your site ? Most of my sites are .co.uk so looking for ideas.
Ive tried many with various results from $10 to 5000 for some of my sites.




WebmasterWorld Senior Member 10+ Year Member

Msg#: 4261728 posted 6:48 pm on Apr 7, 2011 (gmt 0)

I own a valuation site.

I won't tell you which one (and it's not in my profile), but it's the closest you can get to an accurate value.

Should you arrive at my valuation site, do a valuation, read what it says and throw that figure away!

No valuation site is going to tell you anything useful about your site's value. In fact, there isn't one value for your site - every potential buyer out there likely has a different figure in his mind as the maximum price he'll pay for your site.

If you're looking to sell your site find out the best way to get that buyer who has the highest valuation and the best way to get him to bid to his limit.


5+ Year Member

Msg#: 4261728 posted 4:59 am on Apr 14, 2011 (gmt 0)

absolutely agree with oddsod.

@OP there are many site buy/sell marketplaces. you can list your site there with a high reserve price just to test waters what the market is willing to offer.


WebmasterWorld Administrator httpwebwitch us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4261728 posted 5:49 pm on May 11, 2011 (gmt 0)

oddsod nailed it. your site is worth whatever someone else is willing to pay.

one rule of thumb I've heard is: take the site's annual profit, and multiply by three.

that's profit, not revenue. This takes into account the technology/marketing costs, and any staff or expenses necessary to maintain whatever it is that the site does.

When you're setting an asking price, start with a number proportional to what the site is currently earning, and maybe bump it up if it's sitting on a killer domain, or if it comes with a massive mailing list, piles of .gov or .edu backlinks, solid PR, other assets, etc.


Msg#: 4261728 posted 6:34 pm on May 21, 2011 (gmt 0)

Fair Market Value is the price which would be agreed upon between a willing and informed buyer and a willing and informed seller.

No stupid website valuation tool - which know next to nothing about the reality of your site's costs and income - can tell you that. They're just playing guessing games.

Like @httpwebwitch said: 3x annual profit is a good number for most sites. Plus or minus a bit.


5+ Year Member

Msg#: 4261728 posted 9:44 pm on Jul 7, 2011 (gmt 0)

Online businesses are valued like many other businesses -- based on a multiple of key metrics.

The major online metrics are profit, revenue and audience. A lot of businesses are valued on 1-5 times revenue. A typical value based on profit is 15-25X. Growth rate is a big factor on the final multiple.

Go to Yahoo Finance, enter GOOG for the ticker symbol and then click on Key Statistics in the lower left. Google is currently valued at 5.5 X revenue and 21 X recent earnings (both high because of growth rate).

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