londrum
msg:4224483 | 10:14 am on Oct 31, 2010 (gmt 0) |
it depends on which one has got a better chance of bringing in the money.
if you've already got a good conversion rate for people when they visit the site then you'll probably make more money spending it on SEO.
but if your conversion rate is pretty lousy, maybe you'd be better off spending it on functionality, and convert the traffc you've already got.
i dont think people here can give you a definite answer... you need to have a good look at your stats
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sledge81
msg:4224487 | 10:40 am on Oct 31, 2010 (gmt 0) |
Hhmmm.. true, it depends on the stats. The conversions are good and so is the traffic. The primary reason for improving the site functionality is because there are atleast 5 competitors in my niche.. and all of us pretty much offer the same content, hence the idea of improving the functionality.
Let me re-phrase.. If you and another competitor is fighting for the same traffic, would you focus on seo or functionality such offering some valuable tools (ex site comparison scripts and the likes)
And my opinion being that.. for SEO it might involve paying the outsourcing guys a monthly retainer to keep going at it, where as for functionality it seems like a one time fee.
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aspdaddy
msg:4224554 | 3:50 pm on Oct 31, 2010 (gmt 0) |
You could survey your users/members on functionality to see if theres any quick wins
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Status_203
msg:4224794 | 10:37 am on Nov 1, 2010 (gmt 0) |
Unless you're simply too busy to do it yourself, I'd have my doubts about outsourcing the SEO. The research involved in quality link hunting can spark ideas for additional content/functionality. Which in turn can lead to new areas in which to link hunt, and so on.
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piatkow
msg:4226817 | 9:53 pm on Nov 4, 2010 (gmt 0) |
You could survey your users/members on functionality to see if theres any quick wins
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What people vote for doesn't always convert into custom. I have seen a small business go into freefall because of a major change made on the basis of a survey.
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maximillianos
msg:4226897 | 1:30 am on Nov 5, 2010 (gmt 0) |
Improving website functionality from a usability perspective is good seo. So you get both!
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OMZen
msg:4227800 | 6:28 pm on Nov 7, 2010 (gmt 0) |
@OP - we are in exactly the same boat with one of our sites.
Excellent traffic, very low bounce, ZERO seo so far.
We are investing in what's working currently - offering more tools, more features, more UGC incentives. :)
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