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I work for a mid-sized non-profit; about three months back we hired an SEO company. The SEO company is engaged in aggressive link building, their style of link building is to get links from hundreds of directories and what appear like made-for-links websites each month, there appears to be little if any quality to these sites.
Important is that while we have good links (and a good amount of them) pointing to our website we’ve never engaged in link building ourselves.
1. For long term value to our website is this SEO firm acting in our best interest in their link building style?
2. Is their link building something that Google likes or dislikes?
3. Any recommendations?
I work for a mid-sized non-profit; about three months back we hired an SEO company.