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Accepting ads - payment before or after placement?

 4:45 pm on Dec 12, 2009 (gmt 0)

When you accept an individual ad, do you require payment before or after the ad is placed? Thank you,.



 5:40 pm on Dec 12, 2009 (gmt 0)

I will include the ad and check the advertiser is happy with placement before payment. But I do require instant payment in advance.

So far all advertisers have sent payment instantly once they are happy with their ad. I'd not offer 30 day payment terms on advertising - that would be open to abuse.


 5:52 pm on Dec 12, 2009 (gmt 0)

Thank you. Now I just have to figure out how much to charge. :O


 6:15 pm on Dec 12, 2009 (gmt 0)

Drives me mad that advertisers don't just offer what it's worth to them. If you push them for an offer they come up with a low ball offer.

My rates (for sites between 1000 and 5000 page views a day, PR3 or 4 homepages, reasonably targeted to the advertiser) are 30/month for a 125*125 prominent on the home page, and 10 per month for the same on any other page. Mine pass pagerank as I've not yet figured out the technology to do otherwise, and the advertisers seem to prefer it.


 6:41 pm on Dec 12, 2009 (gmt 0)

Thank you vordmeister for sharing that information.

I've been charging $60 annually to run a small text link ad on an inner page (PR 3). Pricing it was only a wild guess.

A few advertisers have written back and, surely inadvertently, mentioned a price higher than I quoted. One fairly large site offered more money for a six month renewal for an ad running on the home page (PR5) than what they paid for the ad the entire previous year (new company contact).

So I think I may be charging too little. However, trying to find information on what to ask is difficult. Of course, I know there are many factors.


 6:57 pm on Dec 12, 2009 (gmt 0)

I found it tricky to find pricing info for similar sites on the internet as well. So I could be completely wrong.

But it does sound like you have good evidence that your prices are far too low.

One useful technique is to ask a little higher that you would ever expect to get. If the advertiser disagrees tell them you'll get back to them within a week as there's someone else who might take the spot for that price. In my case this was the truth.

I'd love to know what you end up with. But I realise it is beyond the rules of this esteemed forum to suggest you send a message. So I won't.


 7:08 pm on Dec 12, 2009 (gmt 0)

One of the things I was advised is to see how much I make with AdSense annually for a page. I don't track all pages but can get a general idea from similar pages. Thanks again.


 8:26 pm on Dec 12, 2009 (gmt 0)

I decided that was rubbish. Especially for sites that don't really suit adsense. I make a lot more from direct advertising on a single page than adsense on the whole site on those. They were only ever hobby sites not intended to make money.

There are a couple of sites I don't allow direct advertising on.


 4:25 am on Dec 14, 2009 (gmt 0)

Or you could go for an auction system... ? Say you have several slots on your page, and on the first of each month the highest bidder gets the spot for the following month. I wonder how that would play out. What a half-baked idea. Does anyone actually do that?

@vordmeister, thank you for reading the TOS, and casually suggesting that someone NOT send you a private message. That was cheeky :)

Personally I would like to know what factors are involved in pricing an ad placement. Monthly unique visitors, for sure. Content Targeting, certainly. Passing along PageRank, yeah - even though Google hates that. Is it possible to reduce all that to an equation?

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