|What to upsell for my seo consulting?|
I do SEO consulting on the side and I'd like to upsell on some services.
I already have a pretty decent web designer, so I'm definitely going to upsell on that.
Other things I plan on upselling
- Custom logo
- Custom web coupons
- Setup fee
§ Create the landing page
§ Make actual campaign
- Monthly maintenance
- More link building
- Include free ranking report
- 1 new article each month
Discounted Business Cards
- Set up
A big selling point for us at the moment is the rise of Facebook and requests for set up and management etc...
Hah, can't believe I forgot about social media, thanks craig.
Initial and ongoing competitive analysis.
I offer the ability to track the top competition - online and offline. So I'll show them what the online competition's SEO strategy is and if any of the offline competition (who may be online but showing on page 10 of google) are making a push for the top on SERPs.
As someone with 10 years experience in the print industry, I'll ask: do you have experience in prep for printing outside of standard digital printers?
The reason I ask is commercial printing is a whole different animal. Let me give you a common example, a "frequent flier" problem at the printer.
Designers love to "blend things off into nothing." So on your brochure cover, visualize a light gray that blends to the paper midway up the page. What you see on screen is a smooth blend to white.
What you may not know about offset printing is there is a "drop off point" for both black and white points, called a "last printable dot." Generally most offset presses cannot maintain less than a 3-5% dot. So what happens is the blend stops at 3%, forming a noticeable line at the edge of your blend.
Most designers weasel out of this with "I'm a designer, don't ask me to fix your problems for you" (honestly, I have heard this in reaction to a poorly prepared design) when in fact, the problem was designed into the project and an uncompromising designer refused to budge.
A second example is the fact that RGB and CMYK are absolutely not equivalent with very few exceptions. One is colored light, one is reflective color and is complicated by color contamination even under the most controlled conditions. Technical issues like this, and color gamut shifts, dot gain, and stock reflectiveness/color all play an important part in accurate printing results.
These are just two issues, there are many more. My only point is this may introduce more of a liability than an asset if you're not familiar with commercial printing.
Online Reputation Management
|Online Reputation Management |
This is going to blow up! Was approached by a very large non-profit in the US to help them "eliminate" an article on the SERPs that portrayed their CEO in a bad way. Big bucks for this stuff.
Maybe add email marketing to your list.
As an SEO, I'd stay away from social media personally... yes the uninformed customers will ask for it, but social campaigns NEVER produce what the customer expects it to. They hear "facebook has 300 million users" and then when only 4 of them "become a fan" of their product they blame you. If you're good at SEO, stick with that. The benefits of SEO will always outweigh social media and you should focus on educating the customer about that.
ESPECIALLY for e-commerce sites. Nobody says "Gee, I want to buy a widget today, lets see what I can find on Facebook"... they go to the search engine and type it in.
I understand the desire to branch out, but these things will also dilute your primary service. If you want to stay in the realm of related services, find a good SEO friendly web host (which offers dedicated IP addresses) and an e-commerce platform you're familiar enough with to optimize. Possibly merchant processing too. Those are good, related upsells.
I think if its important to the customer, then its important to you as well..
having a social presense is very important.... if not for traffic, then for links. you will be building backlinks from social media platforms (i hope) so you can easily add the service of "setting up social platforms".
you can also explain that for every "fan" you get, you are probably getting thousands more views, and with the right advertising (facebook ads is getting more popular now) you can generate alot of traffic from social media.
Social media is also a great place to refer your clients customers, and then there customers can bring in more traffic.
More and more people are using twitter and facebook to virally grow thier businesses...
so DONT stay away from social media.... its very big, and can definately help with your marketing effort...
In some situations social marketing wont be effective, but the same goes for SEO and PPC... you just have to see what works with your client.