Msg#: 4001647 posted 6:02 pm on Oct 5, 2009 (gmt 0)
we recently opened a sort of hosted shopping cart application.
The problem was that some site owners tried to use this as a sales channel for apparently illicit trademarked brands.
Since monitoring each shop closely would cost us a lot, we thought it could be a good idea to compare names of goods with database of registered trademarks, in order to make it harder to appear illicit goods in stores backed by us.
Is somebody aware where one can get list of registered trademarks? Has somebody experiences a similar problem?
AFAIK there is no downloadable data base ( they keep this one up to date ..you see from the right hand side that the last update ( mis a jour ) date is usually less than 7 days old ..
You would want to search via "Recherchez rapidement un nom de marque" ..
NB ..this search also covers all EU and International trademarks ..even those not yet registered for France ..again usually upto date ( within last 7 days ) ..updates every Friday morning ..
PS you dont need to use accented characters for input ..and it holds international trademarks for 10 months after they have expired ( but it will tell you their expiry date ) ..French and European trademarks are current ..when expired they are removed ..
It also includes trademarked logos ..
I gave you the details in case you dont read the language :)
Msg#: 4001647 posted 2:13 pm on Oct 6, 2009 (gmt 0)
Thank you guys!
Using the links kindly provided by you I basically found where to get XML files with actual trademarks info.
However, it seems that having ALL the trademarks database is kinda overkill for our purposes (hundreds of trademarks nobody will ever hear of are being registered every day).
Fantasy of an ordinary trader of illicit goods rarely goes beyond 10-20 well-known brands you might found in an average issue of a glossy magazine, so we decided to create just a shortlist of most popular brands to ban out.
Msg#: 4001647 posted 2:23 pm on Oct 6, 2009 (gmt 0)
They'll eventually start trying to circumvent your filters. Nike will become N*I*K*E, Adidas will become Ad1das, that sort of thing.
I'd recommend adding some kind of reporting functionality and/or building an extremely efficient "dashboard" you can use to scan lots of listings at a time. Like a page that has a 5x5 grid with just the product image and headline, with a single button a person can click to mark it as possibly infringing. Then those get sent to a higher up for manual review of the actual page.
Msg#: 4001647 posted 2:35 pm on Oct 6, 2009 (gmt 0)
It seems that we have to implement combined approach, like already mentioned: - automated control using regular expressions to check for mis-spellings - Human-controlled dashboard with daily summary of products added/changed - "Report abuse" link on every store's page
Addition: > Anything posted on your site is your responsibility
Our service is not like eBay's one, it is more like Yahoo Stores -- i.e. bunch of hosted e-commerce sites under one software's umbrella, but each store can be clearly distinguished as a standalone point of sale (however often under same 2nd level parent-system domain name, like widgets-shop.hosting-vendor.tld.
That gives us better possibilities to distinguish ourselves from every store's operations, but some concerns to be legally blackmailed remain.
Msg#: 4001647 posted 7:52 pm on Oct 6, 2009 (gmt 0)
Good list I think your taking a good approach to a allowing your website to prosper. I like Human-controlled dashboard with daily summary of products added/changed.
Maybe one were you can add possible problem clients were they uploaded a product or products and once they were up tried to do a sneaky. That way they are put into a higher level of security and are watched a little closer.
Then maybe one were you have a trusted client you can turn off and not have to view his changes or uploads due to built trust factor.
I would as well if not already added to the Terms of Service were they are given x number of violations before being banned.