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Internet Marketing Certification
A survey of some programs
Sierra_Dad




msg:3984973
 1:54 am on Sep 6, 2009 (gmt 0)

Due to a government program I qualify for (Trade Adjustment Act, US), I am doing a survey on some Internet Marketing programs available.

So far I have found:

Portland State University (somewhat) local
Interactive Design or Interactive Producer Certificate. There is also a shorter, Digital Strategy Series Certificate.

U of San Fransisco online.
Master Certificate of Internet Marketing 6 months, all online, one lesson or so per day.

FullSail University - Online. Website's down today - bad sign.

What do people on here think of these programs. Are there others I should add to the list?

About me:
My background is in Software Development, with BS, MS in Computer Science. I wish round out my technical skills with some more effective marketing and promotion. I would like to run a successful online business promoting software I invent. By "successful", I mean being able to hire myself full time.

I can predict what some of the responses here will be, but I'm still interested in what people have to say.

Yes, I know I could probably learn more by hanging around this forum. Let's just assume I plan to do that in any case.

 

Sierra_Dad




msg:3986426
 4:14 am on Sep 9, 2009 (gmt 0)

Or does everyone think I need an MBA?

Interesting: one of the college recruiters calling today said I would definitely need an MBA (from their online university of course) to succeed in my goal of running a successful online business.

I know there are many on here who are successful running a business that is essentially a one person show. Do you have an MBA and consider it the secret of your success?

httpwebwitch




msg:3986466
 5:20 am on Sep 9, 2009 (gmt 0)

OMG no no no no you do not need an MBA to run a successful online business. Anyone telling you so is probably selling MBAs.

That said, I have no testimonials to offer... the U of San Fran one sounds interesting.
I hope they offer a curriculum summary?

buckworks




msg:3986472
 5:25 am on Sep 9, 2009 (gmt 0)

My opinion: If your goal is to run your own business, foundational courses in accounting and management would probably be the wisest use of your tuition, especially if you're aiming for certification. There are nationally recognized standards for certification in those areas.

Ponder this: how much practical knowledge about internet marketing do you think you could gain from an institution that hasn't done what it takes to show up in a search for "internet marketing"?

(Kudos to Webwork for that question!)

I've been self-employed in internet marketing for several years. My university education had a very artsy focus (music, literature, and teaching of same). I don't have any formal business courses under my hat but I've had some top-notch personal mentoring, have spent hundreds of hours in self-study, and hundreds more hours learning things from this forum. I have also learned a thing or two from the good ol' school of hard knocks...

If I were to go back to university the first course I'd sign up for would be statistics.

httpwebwitch




msg:3986599
 1:27 pm on Sep 9, 2009 (gmt 0)

spot on, buckworks! online marketing is a big pile of statistics. If I were to go back to school for online marketing, I'd study statistics too, but I'd also sign up for some focused technical and marketing writing courses.

But is that where you'd start if you have no prior experience with online marketing?

IMHO, no one needs to pay tuition to learn how to set up an AdWords campaign or buy some facebook ads. Before enrolling for a course, make sure it's not just some dude reading to you from the Google Handbook, stuff you can learn by RTFM. To get your moneysworth, the course should cover some real academic topics.

Sierra_Dad




msg:3986778
 6:18 pm on Sep 9, 2009 (gmt 0)

OMG no no no no you do not need an MBA to run a successful online business. Anyone telling you so is probably selling MBAs.

That's exactly who is telling me that. What hurt her credibility further is that the recruiter went through the same MBA program. Nothing wrong with being a college recruiter if that's what she wanted from her MBA. But unless she's the CEO of the online university that personally makes the recruiting calls, her MBA didn't lead her to run a successful online business.

Ponder this: how much practical knowledge about internet marketing do you think you could gain from an institution that hasn't done what it takes to show up in a search for "internet marketing"?

Fair enough. University of San Francisco online is number one for "internet marketing certificate", number two for "internet marketing certification". For internet marketing, they have an Adword - maybe they did their research and that keyword didn't convert as well.

Their curriculum is online, if this link is okay:
[link removed pending verification]

[edited by: httpwebwitch at 7:09 pm (utc) on Sep. 9, 2009]
[edit reason] removed URL [/edit]

Leosghost




msg:3986814
 6:51 pm on Sep 9, 2009 (gmt 0)

Surely real universities are .edu ?

Their site ( maybe it's a cultural difference ? ) just reads like any other seller of worthless certifications website .. la , "become a genuine ordained minister" for only $200.oo ( only this site wants way more money ) ..What industry "cred" does this "certification" give one ..if any ?

LifeinAsia




msg:3986830
 7:03 pm on Sep 9, 2009 (gmt 0)

For learning specific business skills, your local SBA or SCORE chapter probably offers seminars (and possibly online courses).

httpwebwitch




msg:3986832
 7:09 pm on Sep 9, 2009 (gmt 0)

Sierra_Dad,
I've removed the link... please check them out carefully before buying their course for $5000+. Are they truly affiliated with USF? Due diligence...

The REAL University of San Francisco is here:
[usfca.edu...]

and their online courses are here:
[cps.usfca.edu...]

Leosghost




msg:3986865
 8:03 pm on Sep 9, 2009 (gmt 0)

Seems my suspicions were right ..( but I was "circumspect" with my comment ..for me ;-))..scams/fakes in all their variations emanate something ..

Sierra_Dad




msg:3986917
 9:19 pm on Sep 9, 2009 (gmt 0)

I've sent a message to the .edu site to ask if "University Alliance" is taking their name in vain.

If it is a scam, USF has pretty good grounds for a trademark complaint.

Sierra_Dad




msg:3986936
 9:53 pm on Sep 9, 2009 (gmt 0)

I may have found the answer.

There is a link from Academics->Colleges and Schools -> Business And Management.

That page has a link on the left called "School of business online" that leads to usanfranonline.com.

So it is possible, at the very least, that they are not telling lies about being affiliated with U of San Francisco.

What industry "cred" does this "certification" give one ..if any ?

I don't know. You can "Prepare for certification from Google Advertising Professionals and Web Analytics Association" but I don't know what industry cred that has either.

FWIW, my primary focus is not industry cred. I'm not looking for a piece of paper that will get me a job working for someone else. If I were, I already have a few pieces of paper and work experience that would do that.

I'm looking for skills and knowledge I can apply right away. I am self taught on a number of things, but I could probably benefit from a formalized program.

As most on this forum would say, the best industry cred is a successful website/online business.

As for business classes, yes I am going to seminars with my local SCORE. Very practical stuff. My impression of most MBA programs is you can take 2-3 ecommerce specialization classes *after* taking two years to get the regular MBA stuff. Just not enough meat in it for me.

Statistics: I do remember taking Stat 321 (my sister is a statistics major). I also had a class in Pattern Recognition and Machine Learning. I'll try and remember a few things from them.

buckworks




msg:3986953
 10:15 pm on Sep 9, 2009 (gmt 0)

Prepare for certification from Google Advertising Professionals

You could work through Google's own tutorials on your own, then take their exam for cheap.

Use the tuition money you save to buy ads for your business.

Leosghost




msg:3986954
 10:16 pm on Sep 9, 2009 (gmt 0)

You're right ..it links ( indirectly ) from USFCA ( which I never realised was run by the "little brothers of Jesus" ( wow they even got a .edu )..as one who was "educated" by them many years ago In Ireland ..I know first hand ( or would that be "strap" of which I speak ..I was right .."scam" )..religion and scientific studies ( in any discipline ) = oxymoron ..

anallawalla




msg:3987663
 10:36 pm on Sep 10, 2009 (gmt 0)

You'll get a skewed set of responses here. Sooner or later, try to get an MBA with the right subjects. Even if you work "for yourself" you could end up with an asset worth going public and the MBA would look good to the VCs as well as teach you the business skills that got you there.

jlara




msg:3994312
 6:27 pm on Sep 23, 2009 (gmt 0)

Greetings all!
I am one of the SMEs (Subject Matter Experts) for the University of San Francisco's program. I can guarentee that the program is backed by the University.

A representative from the University Alliance should be posting on here as well soon. I also believe they will have a booth at Pubcon so you can learn more about their programs in Vegas!

Joe Laratro

Sierra_Dad




msg:4011284
 3:52 am on Oct 22, 2009 (gmt 0)

Well, I am still interested in the Internet Marketing Program.

Unfortunately, University Alliance seems unwilling (not unable) to get the program on California's Eligible Training Provider list, which is needed to get it funded by TAA. Since University of San Francisco already has four programs on the list, it seems that it would only require one form. But apparently they'd rather not get the money.

So if others are considering this program to be funded by TAA or anything similar, you might want to look elsewhere.

callivert




msg:4011293
 4:13 am on Oct 22, 2009 (gmt 0)

If you want to learn internet marketing and feel you must do a course, then at least do a course in "internet marketing." Not a course in "MBA".
MBA's are great for the corporate ladder-climb; but they're of limited value to anyone who is self-employed.
They're about branding as much as anything.

Sierra_Dad




msg:4011306
 4:45 am on Oct 22, 2009 (gmt 0)

If you want to learn internet marketing and feel you must do a course, then at least do a course in "internet marketing." Not a course in "MBA".
MBA's are great for the corporate ladder-climb; but they're of limited value to anyone who is self-employed.
They're about branding as much as anything.

That has been my thought as well, although I know some here will disagree.

I'm still open to nominations since the Univ of San Francisco may not work out.

Full Sail University seems like a pretty good program - they have an actual Masters degree in Internet Marketing - but they are over the limit. It would cost $28,000 when my limit is $16,000.

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