In my area I just became aware of a competitor that is advertising web sites starting at $xx per month. His web site is not completely clear if there is also an upfront development fee, but the web site is clear that this monthly fee is to update the web site and includes so much time to per month for that fee.
He positions this as a way to insure that your site stays updated and a consistent way to market you.
He says it isn't a template site.
I do something similar in that I set up sites and then try and convince clients to go with a monthly maintenance fee, but I don't position my service as a set monthly fee per month like he does. The difference is really subtle, but I can see how a person might be persuaded by this. It is the same basic model the online yellow pages try and sell you on. Pay a monthly fee forever and they will set up (and own) your web site. Pay the fee you have a site, stop paying the fee an your site vanishes with all content as well.
I am not sure if that is how this guy operates, but he is certainly tapping into some of the same thoughts.
What do you guys think of this monthly business model? If you like it what exactly do you give for this fee outside of simple time for updates IF clients actually want them?
It seems to me if I want to crush him my plan must include other stuff besides just time to update, but then how do you offer such a plan and not lose your shirt and what services do you offer?