"Free" is now a "stop word" in most peoples minds ..especially those looking for hosting ..
One of my domain registrars has many "free" things in their hosting packs offer ..but ..
All of their "free" stuff is junk and their upselling gives you what is already included elsewhere in basic packages ..
"Includes" or "your package includes at no extra cost" is better ..and make sure that what you offer as "inclusive" is better than "basic" ..
IE..good stats package ( more than one and access to raw stats as well ) and easy admin panel ..cpanel is easiest for beginners ..latest php etc ..
OH and most important ...no "support tickets" ..but real live phone numbers that actually have English language native speakers on the end 24/7/365..
I pay premium rates for the last item ..so will many many others ..OH yeah ..and those phone lines are usually freephone from the USA ( if you wish ..you can do that )..but I think folks should be prepared to pay the basic call charge for a support line ) ..But if you want foreign English language businesses to use your hosting then give a normal non "800" number to be contacted ..( outside of your country..be it the USA or UK or Germany or wherever ..your free phone numbers cannot be dialed and so cannot be used to reach you ..and so we wont host with you ..even if you are half the price of the guy who gives us a real international phone number) ..
Lastly offer multi domain hosting ..starting at 5 domains ( non reseller) packs ..to every one ( if they "mention" that they are hosted by you on their home and about pages..
Cost you no extra ..looks good ..
I used to translate for a hosting company ..I know what works to attract customers ..
Offering to migrate their sites works wonders too ..:)
[edited by: Leosghost at 11:43 pm (utc) on July 5, 2009]