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Blocking Phorm from My Site
Amazon are doing it, how can we do it?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 3894300 posted 3:30 am on Apr 17, 2009 (gmt 0)

BBC Report [news.bbc.co.uk]

My understanding is that phorm now scans the pages a user visits, builds a profile of the user, and then on participating sites or ISP - places the user focused adverts on the pages.

So - as my sites are not planning to participate in Phorm - then there is no benefit in their robot downloading pages from my site - and it is potentially just another bandwidth leech.

They are providing a way to opt out - but being cynical by nature - I don't trust them.

What robot are they using? - robots.txt

What IP address range? - firewall / htaccess - block them out.

Can we and should we as webmasters be blocking them?

(I read a few previous discussions regarding ad replacement - totally outrageous - this still the plan? BT uses ad replacement via phorm [webmasterworld.com])


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