I believe that Google is becoming a negative force in Internet Business for the following reasons and should be subject to anti-competitive examination under US and European legislation.
1. Google is not merely a search engine carrying out it's stated mission of 'Organising the World's Information', it is also a middle man publisher of the worlds information by:
(a) Republishing literature that's the foundation to our societies, the online library will be the equivalent of Digital Ownership as readers pass through the Google doors to reach it, monetising it on the way.
(b) Publishing snippets of sites in response to the search query instead of passing the traffic to the author sites.
(c)Taking payment for advertising beside those snippets without sharing with the creator.
2. Creating a financial burden on business through SEO, while continuously moving the goal posts creating an bleed on enterprise resources.
3. The ineffectiveness from a business viewpoint of the main Google product; The Search Engine, is surprising for the following reasons:
(a) The serps for my business (holiday rentals) are full of spam and MFA sites.
(b) Google favours Big Brands over accurate results.
(c) It incorrectly values the real world importance of Wikipedia (a troll den), DMOZ (a closed fiefdom), and .gov/.edu links.
For example the world's largest maker of cement can be lost in the serps for a long tail query to an MFA site with DMOZ and Wikipedia links.
Why should the Cement company worry about the internet? But people interested in it's products get duff information because of a faulty algo.
.gov is the US Government. Can the whole world have a link from a .gov? It's a clear big brand, US only advantage.
4. Google is a brand, but the accuracy of the Yahoo serps is much better. 8 times more people use G that Y because G is a better brand that used to be 100 times better at searching, only now it's not.
In summary, Google is supposed to analyze and collate the internet and help people find what they are looking for, and make a profit through advertising for doing that?
What they are doing now, through short sightedness and downright bad algos, is actually having the internet created for their bots and algos.
Webmasters writing for a robot, while it's come to be the norm, is actually obscene and a waste of global resources. People STILL are starving out there folks.
If one is to do business online, then that's great and thanks to the Giant Hadron Collider, CERN and Tim Berners Lee who spawned the idea, but I believe we are faced with the equivalent of an online Somalian pirate operation that is standing in the way, unless of course you pay.
Whether it's Adwords or SEO, you do pay.
So Google might not have intended to be, but in my opinion it has become a business evil. It may be a necessary evil, but an evil is most certainly is.