homepage Welcome to WebmasterWorld Guest from 54.227.89.236
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
Forum Library, Charter, Moderators: LifeinAsia & httpwebwitch

Professional Webmaster Business Issues Forum

    
Understanding U.S. Digital Marketing Trends
engine




msg:3840520
 6:16 pm on Feb 2, 2009 (gmt 0)

Understanding U.S. Digital Marketing Trends [comscore.com]
One of the trends that heavily affected U.S. Internet usage in 2008 was the economic meltdown, with several of the top gaining site categories reflecting the current environment. Notably, the Job Search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in 2008 included Coupons (up 46 percent to 31.6 million visitors), Politics (up 43 percent to 12 million visitors), and Classifieds (up 27 percent to nearly 53 million visitors).


 

travelin cat




msg:3840764
 12:29 am on Feb 3, 2009 (gmt 0)

That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....

Gomvents




msg:3840835
 3:12 am on Feb 3, 2009 (gmt 0)

yeah, a lot of people out of work means a lot of people looking for jobs.

Gomvents




msg:3840836
 3:14 am on Feb 3, 2009 (gmt 0)

I was shocked to see "women" searches up big, or maybe I don't understand what I'm reading... if they are saying more women are on the web the growth statistic is a bit hard to trust.

coupons for sure are getting way more searches as people look to pinch pennies.

powerstar




msg:3840881
 4:39 am on Feb 3, 2009 (gmt 0)

That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....

they only make money from companies posting jobs and not from people looking for work...i think...and i don't think a lot of new posting is going on

I saw their ads and they had few of them...big spend... couldn't understand how they justified it in this market. might be old commitments.

Shimrit




msg:3841061
 11:22 am on Feb 3, 2009 (gmt 0)

I'd like to know what the "women" category includes. It's a bit vague.

mcskoufis




msg:3841632
 11:20 pm on Feb 3, 2009 (gmt 0)

Think it is an excellent source of information. Especially for publishers (like my company) who have had their earnings slashed (in the news publishing market).

Think the time is right to start promoting job sites for sure...

Digmen1




msg:3890874
 8:24 am on Apr 12, 2009 (gmt 0)

And coupon sites !

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved