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Understanding U.S. Digital Marketing Trends
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 3840518 posted 6:16 pm on Feb 2, 2009 (gmt 0)

Understanding U.S. Digital Marketing Trends [comscore.com]
One of the trends that heavily affected U.S. Internet usage in 2008 was the economic meltdown, with several of the top gaining site categories reflecting the current environment. Notably, the Job Search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in 2008 included Coupons (up 46 percent to 31.6 million visitors), Politics (up 43 percent to 12 million visitors), and Classifieds (up 27 percent to nearly 53 million visitors).


 

travelin cat

WebmasterWorld Administrator travelin_cat us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3840518 posted 12:29 am on Feb 3, 2009 (gmt 0)

That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....

Gomvents

5+ Year Member



 
Msg#: 3840518 posted 3:12 am on Feb 3, 2009 (gmt 0)

yeah, a lot of people out of work means a lot of people looking for jobs.

Gomvents

5+ Year Member



 
Msg#: 3840518 posted 3:14 am on Feb 3, 2009 (gmt 0)

I was shocked to see "women" searches up big, or maybe I don't understand what I'm reading... if they are saying more women are on the web the growth statistic is a bit hard to trust.

coupons for sure are getting way more searches as people look to pinch pennies.

powerstar

10+ Year Member



 
Msg#: 3840518 posted 4:39 am on Feb 3, 2009 (gmt 0)

That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....

they only make money from companies posting jobs and not from people looking for work...i think...and i don't think a lot of new posting is going on

I saw their ads and they had few of them...big spend... couldn't understand how they justified it in this market. might be old commitments.

Shimrit

5+ Year Member



 
Msg#: 3840518 posted 11:22 am on Feb 3, 2009 (gmt 0)

I'd like to know what the "women" category includes. It's a bit vague.

mcskoufis

10+ Year Member



 
Msg#: 3840518 posted 11:20 pm on Feb 3, 2009 (gmt 0)

Think it is an excellent source of information. Especially for publishers (like my company) who have had their earnings slashed (in the news publishing market).

Think the time is right to start promoting job sites for sure...

Digmen1

5+ Year Member



 
Msg#: 3840518 posted 8:24 am on Apr 12, 2009 (gmt 0)

And coupon sites !

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