homepage Welcome to WebmasterWorld Guest from 54.198.25.229
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
Forum Library, Charter, Moderators: LifeinAsia & httpwebwitch

Professional Webmaster Business Issues Forum

This 79 message thread spans 3 pages: < < 79 ( 1 2 [3]     
Is the '$300 a site' price point working for you
Is there money in cookie-cutter site?
cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 5:03 pm on Jan 28, 2009 (gmt 0)

Let me explain. I mean a 5-page site with one of those pages able to email a response form. The site owner provides up to 3 images per page and the site owner writes the copy. No database involved.

The price point of $300 is arbitrary but reflects prices in the New York City area.

Locally that's being marketed by several large services. (Only one is offshore.)

I can build a site like this in a single day. Additional money can come from logo creation, graphic creations, writing copy and if a database needs to be involved.

I have found that marketing my services to very small clients is difficult.

Is anyone successful with this kind of business? Any suggestions?

 

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 12:45 am on Feb 11, 2009 (gmt 0)

HugeNerd, the client came to me for a $300-a-site website that are 5 pages with one page a contact form that will email a response to him.

When I spoke to him, he actually wanted a cheap eCommerce site and the $300-a-site job was just an indication to him that he might be able to get a low price eCommorce site. His actual budget was about $2000.

I recommended buying a eCommerce storefront and changing its look and feel. With the storefront he could get a secure login and registrations system, a shopping cart, a working chedit card system and a database with a sales and inventory systems for about $300.

I am responsilbe for changing the look and feel to the one he wants. The total cost will be about $1800 including the software. I have modified this package before so I knew what needed to be changed,

HugeNerd

5+ Year Member



 
Msg#: 3836608 posted 4:18 pm on Feb 16, 2009 (gmt 0)

Ah, I see. I didn't even think of the $300 price-point working as an indicator to potential clients. That makes perfect sense (though hindsight, they say, is always 20/20) that someone with a small web budget would be attracted to any outfit offering a straight forward package for a reasonable price.

Congrats again! I hope it works this well for you every time!

DXL

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3836608 posted 7:08 am on Feb 17, 2009 (gmt 0)

Is anyone successful with this kind of business?

It depends on whether or not you offer websites in higher price ranges.

More clients = More backlinks = Better Ranking = Even More Clients

We're not even talking about the referrals you will get from satisfied clients, or the redesign you can sell them on two years down the road if the site generates business for them.

stever

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3836608 posted 8:40 am on Feb 17, 2009 (gmt 0)

When I spoke to him, he actually wanted a cheap eCommerce site and the $300-a-site job was just an indication to him that he might be able to get a low price eCommorce site. His actual budget was about $2000.

This is the whole point of the idea.

When I was selling sites I had low-end basic pricing which attracted people in, but I don't think anyone ever ended up choosing a basic site.

mrrbob

5+ Year Member



 
Msg#: 3836608 posted 10:50 am on Feb 17, 2009 (gmt 0)

Is the '$300 a site' price point working for you?

Yes as I just put up a wordpress or open source cms based site for that price then charge 10.00 or 15.00 per month for hosting.

Takes maybe an hr or two for setup. I make up the first 4 or 5 pages for them. Intro location contact form map page etc. I am trying to get as many of these accounts as possible mostly for the recurring hosting fees.

Tech support is low as most business owners just want something simple and after it is up they just forget about it and the hosting fees roll in. I have clients I have not spoken to for over 2 years and they just keep sending in the quarterly payments.

I just go after the low end as the higher end sites owners want you to basically be their webmaster/bitch and expect you to wipe their ass ever time they take a dump. Lower end site owners don't expect much and don't bother me constantly.

I know some of you say the lower end sites owners are more trouble but this had not been my experience at all. I do live in a rural area in a very small town though. This is probably why it works for me. People here just want a nice site and do not expect any more then this usually.

I also own a small ISP business. Been doing this (ISP and web hosting) since 1999 and I am actually trying to switch over from the ISP biz to the hosting biz. My idea to get as much monthly recurring hosting fees as possible. This way the fees to setup a new site are just gravy on top not the main source of income.

The ISP biz kind of sucks tech support wise - people freak out when and email is 5 min late.

I specialize in good tech support - my biz hrs are 9:00 am to 11:00 pm 7 days a week. People tell me right up front they can't believe they can actually get a hold of me any time they need help. They love it. All the other companies where I live roll you right into an automated phone system and every time you call them you get some one you never talked to before and he/she knows nothing about you or your website or your problems.

When people call me some times I can't help them but I am always nice and I know how to sound like I really care about their problems. When they hang up they feel better.

This last bit mostly pertains to the ISP biz as if it is a web hosting problem I can always get their problem solved instantly while we are on the phone - unless I am out of the office fishing to eating lunch etc.

God I love working for myself. sleep till 9:00 am every day fish when I want, go were I want when I want. As long as the cell will get a signal I can do biz from anywhere. I work from home and live high on a hill overlooking the whole area. Fiber optics right to the house and a bedroom full of servers. Life is good, but.. would be better if I could get another 1000 websites hosted.

###

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 2:21 pm on Feb 17, 2009 (gmt 0)

I just got a Paving company that just wants a web presence to display his completed jobs, phone number and a contact form to request an estimate that can be emailed to him. He was drawn by the $300-a-site idea. I did the basic layout and emailed it to him and he approved it. He is now gathering the pictures heíll need on the site. The total effort is projected at less than a day.

Even though this is a small site, I was able to use a JavaScript routine from jQuery that will fade a before picture into an after picture. I don't know anyone that includes animation into the $300-a-site package.

My expectations are that these very simple sites will not have much service requirements. I let Brinkster or GoDaddy do the web hosting and handle any connection issues that arise. My site works so I donít expect problems. Clients in this category just want to set it up and donít want to be bothered after it is done.

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3836608 posted 2:40 pm on Feb 17, 2009 (gmt 0)

I did the basic layout and emailed it to him and he approved it.

Put up a demo of the layout provided with the offer, tell them that's what they are getting and you can cut this step out. ;)

mrrbob

5+ Year Member



 
Msg#: 3836608 posted 6:00 pm on Feb 17, 2009 (gmt 0)

Cyril why not setup a reseller hosting package and host him yourself? Not a lot of profit from one customer but what the hey, it does ad up after a while and I usually find the tech support quite low.

I can't imagine building cheap sites for people and not doing the hosting also. I use my own servers yes but I also use reseller packages from well established companies and have no issues. I like to make sure I can still be in business if my own system goes down.

You don't have to offer stuff like email list and backups if you don't want to bother but they are great up-sells that can double your profit.

###

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 6:20 pm on Feb 17, 2009 (gmt 0)

mrrbob,
I see offering web hosting or reselling hosting services as a viable offering for some people. It does provide a stream of revenue.

I decided against this because I see myself as a developer. I don't want the hassle of chasing payments and of offering the customer services needed to do this well.

My primary target is large websites and long projects, often on the client site. The $300-a-site price-point only became attractive to me because of the economy that has business drying up. So for me it is a 'half-a-loaf' is better than none.

If the $300-a-site price-point proves workable. I will hire a lower cost assistant to do much of the work while I go after the bigger accounts.

I am getting a lot of interest in these accounts so my current position of no web hosting is not cast in stone. I am glad that you have related you experience and may reconsider it in the future.

enigma1

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3836608 posted 5:22 pm on Feb 27, 2009 (gmt 0)

I read most of the 3 pages on this topic for web site price comparisons. Does anyone care about the end result of all this?

Does it matter if someone pays $10, $50, $300 or $1000 if he never sees a return from his investment? Even if he pays nil, he wasted time setting up domains and sites. What matters is for whatever he sells, products, services, ads etc, his site comes up with the popular search engines for a given set of keywords or he manages to attract customers via other channels. Once the revenue surpasses the cost site costs he can claim there is some profit.

Do you seriously think that with a $10 site, you stand a chance to list it on the top 10,20,30 results of google for the keywords you're after? If so I'll pass. My opinion is instead of spending time looking around for the cheapest deal, learn the framework of an open source web package and DIY. Has lots of advantages.

And another thing about these various "free sites" from yahoo and the others. The only thing I see, are entries in my server logs with malicious scripts coming from these hacked sites trying to compromise my server and waste my resources.

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 6:10 pm on Feb 27, 2009 (gmt 0)

enigma1
I answer the question 'Does the buyer of a $300-a-site waste his money'.

The answer is 'no' if he wants just a web presence. It is a convenient place for the many directories to display.

The answer is 'yes' if he intend to market his goods or services over it because he'll probaby get lost on page 999 of a search.

My job includes making his site SEO attactive as part of the basic coding. I would look to upgrade him or to do a SEO after sale if he is trying to market through his site.

I have completed a Paving Company site that he wants to display his completed work. He intends to send his prospective customer to his site to see his picture gallery. He currently has no intention of finding customers using his site. So he has declined my SEO pitch.

I have another client that says his cost of adverising per customer is bout $300=$400 a sale through convential means but less than $5-$10 through the Internet. So my SEO efferts have paid off for him but he still relies on local advertising for the bulk of his business.

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3836608 posted 6:17 pm on Feb 27, 2009 (gmt 0)

I agree Cyril.
What matters is for whatever he sells, products, services, ads etc, his site comes up with the popular search engines for a given set of keywords or he manages to attract customers via other channels.

You seem to have made the wrong assumption that everyone wants to see ROI from their websites. Actually quite a high percentage of small businesses only need the website for credibility and as Cyril says as something to show clients. Probably about one in five of my clients tell me that they are not really interested in SEO.

dbdev

10+ Year Member



 
Msg#: 3836608 posted 8:41 pm on Feb 27, 2009 (gmt 0)

Actually quite a high percentage of small businesses only need the website for credibility and as Cyril says as something to show clients.

meh.. I don't know about this statement. A website is an ubiquitous part of an overall marketing strategy... The key phrase here being marketing... of which the only purpose is to generate sales. If your customers (large or small) are not super hyped about the idea of an endless flow of prospective leads generated by a 24/7 sales machine -- then you haven't communicated the benefits of professional website marketing. Search marketing is applicable to local and global markets alike.

Probably about one in five of my clients tell me that they are not really interested in SEO.

So 80% of you clients could care less about the prospect of generating pre-qualified leads through their website? Those are some interesting clients.

Search marketing is the single most effective form of marketing today...

"In no other marketing medium is the user more expressly signalling their intent based on that valuable behavioral state of the user"

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3836608 posted 11:08 am on Feb 28, 2009 (gmt 0)

meh.. I don't know about this statement. A website is an ubiquitous part of an overall marketing strategy.

Search marketing is applicable to local and global markets alike.

I am not making this up. It may be hard for you to grasp but I am telling you about my experiences with my clients. Some small businesses and one person operations already get all the work they need from referals and existing clients. They know that they need a web presence for credibility and nothing else. That by the way is a fact!

The £300 website is ideal for them.

Lorel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3836608 posted 7:59 pm on Mar 1, 2009 (gmt 0)

I refuse to do 3 page sites because Google will ignore them without a lot of advertising, PPC, etc. I make 5 page sites only with the understanding that they need to add more pages every month and secure links, i.e., I treat my client's sites like they are my own with their best interest in mind and I get a lot of word of mouth business in return.

Lorel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3836608 posted 8:00 pm on Mar 1, 2009 (gmt 0)

I refuse to do 3 page sites because Google will ignore them without a lot of advertising, PPC, etc. I make 5 page sites only with the understanding that they need to add more pages every month and secure links, i.e., I treat my client's sites like they are my own with their best interest in mind and I get a lot of word of mouth business in return.

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 8:52 pm on Mar 1, 2009 (gmt 0)

I understand your point Lorel and dbdev point as well but we are getting off the track of why this discussion was started.

The economic downturn has dried up business in the New York City area and lots of other places as well. Is a business alternative marketing to the prince-point of a $300-a-site.

Is there a real market. The points of the buyers missing out on SEO is well taken and going after that as either an upsell or a follow up is certainly a good idea.

But my experience shows and as BeeDeeDubbleU pointed out not everyone is receiptive to SEO and I feel the economics of trying are limited.

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3836608 posted 8:53 pm on Mar 1, 2009 (gmt 0)

I refuse to do 3 page sites because Google will ignore them

Sorry, but some of my clients couldn't care less about Google. It may be hard for some of you to grasp but it is a fact.

cyril kearney

10+ Year Member



 
Msg#: 3836608 posted 9:20 pm on Mar 1, 2009 (gmt 0)

HugeNerd
Your idea of an A/B test is a good one for testing any price-point.

So far only two have responded to my marketing efforts. One is opting for the $300-a-site and wants no SEO. He's very price-sensative and just wants a presents and a place to show his gallery of before and after pictures. He's a Paving company about 600 miles away that answered a Craigs List ad.

The other is a local ecommerce start-up site and was attracted by the low cost. He is spending more and I will do his SEO.

Right now the volumn I am dealing with is too small to get a meaningful sampling but you are right about how to test a price-point HugeNerd

This 79 message thread spans 3 pages: < < 79 ( 1 2 [3]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved