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Yahoo Directory Submission Fee
Is it worth it?
Fortune Hunter

 4:17 pm on Jan 9, 2009 (gmt 0)

In my quest to build more inbound links to sites both for my own and for clients I am plagued by the question of adding my site to the Yahoo Directory for the $299 fee that once paid never goes away. You must pay it forever or have your site dropped.

I know Yahoo has a lot of weight and links are important, but is the value really there to pay this fee forever? I would love other people's opinion that have and continue to pay the fee as well as those who may have paid the fee, but stopped. I have submitted successfully a few sites to Open Directory Project, which is free and I know there a ton of secondary directories you can submit to that are free. But I keep coming across people saying bucking it up and paying the Yahoo fee is necessary. Is it?



 6:30 pm on Jan 9, 2009 (gmt 0)

Well, I cannot say for sure one way or the other, but I do know a good, quick empirical test we could conduct...if you're willing to spend at least $299....

I would pay for it for one of your personal sites which has relatively few inbound links. Then, put no other inbound links to the site for a few months and see if your PR and SERPs rankings improve. That should give you a clear cut picture of the effects of your $299.

I should think that a link from a prominent section of Yahoo is easily worth $299 for the first year or two. Especially if it is a guaranteed, hassle free link. However, if you have to pay them $299 and jump through hooops, forget it. I'd also consider what sort of data you are handing over to Yahoo by allowing them to monitor links/referrals/etc. You might be paying them to collect valuable data on you and your niche(s)!

Fortune Hunter

 7:59 pm on Jan 9, 2009 (gmt 0)

Then, put no other inbound links to the site for a few months and see if your PR and SERPs rankings improve.

In finance we call something like this the "acid test" because it pulls no punches and takes no prisoners. You know exactly where you stand when it is done. I generally like those types of tests as it cuts through all the B.S. and puts the facts out. However in a case like this, unlike finance, it probably isn't quite that empirical. I can see situations varying based what category you are in, how often it is searched, etc. affecting the outcome. Therefore, I am not convinced one test on any site would be the definitive answer.

That is why a consensus among people that have tried it would be good. If the impression is overall favorable I will be inclined to try it. If the overall response is not sure or no then I would not be inclined to try it and would instead seek links elsewhere.

and jump through hoops, forget it.

What types of hoops are you referring to? I know Yahoo can choose to not accept the site, but outside of that is there any other hoops you have to jump through that I am not aware of?


 4:44 pm on Jan 10, 2009 (gmt 0)

I may be out of turn here . . . but exactly what does the $299 do?

It's always been my impression that it gets your site reviewed and indexed faster. Period. No additional ranking benefits, no inside track, no elite preferences, just the express lane to indexing.

Is this false? I have multiple commercial client sites and they all index respectably in all of the "paid" search engines without laying down three bills. It just took 3-6 months to get them there.


 1:54 am on Jan 12, 2009 (gmt 0)

rocknbil, The $299 is for a Y Directory listing, not organic Y search results (since you mentioned indexing). "Paid" search engines implies YSM PPC ads, so that's confusing too. Some years ago when Yahoo had a lot of free listings in their Directory, some people found that by paying to be listed (probably in a different category) caused their free listing to be terminated. I had a free listing for some years but it vanished quietly.

FH, I have studied a large domainer who gets a few sites listed in Y Directory, then uses them to generate links to his parked domains which are slowly turned into mini sites. That leads me to think that a Y Directory listing is still worthwhile for a valuable site. I don't have a personal subscription to it as I rank well without that kind of help.


 4:26 pm on Jan 12, 2009 (gmt 0)

What types of hoops are you referring to? I know Yahoo can choose to not accept the site, but outside of that is there any other hoops you have to jump through that I am not aware of?

I was thinking of some of the issues facing entries to DMOZ...i.e. Yahoo drags their feet if you pay for entry into a category unrelated to your site/niche. What if the reviewer disagrees with your self-categorization? I could see them pocketing the cash and then not giving you any feedback or reason for the delayed or nonexistent listing. Heck, they might not even categorize you correctly and then make you fill out extra paperwork for the change...I am really taking stabs in the dark on this. I'd just want to know that my $299 gets me access to more than a 1 person department in Yahoo; potentially someone who can help you maximize the value of your $299/year with periodic performance reviews so you can see if you are getting your money's worth.

It just seems that $299/year is out of whack for a one-and-done-no-future-maintenance task. I feel as if this is like my sys admin charging me $299/year to list my phone extension and email address in the intercompany directory. Heck ya it's necessary and worth it...the first year. Why do I have to pay it the second year? Isn't it their job/mandate/self-proclaimed skill to find sites and list them on demand?

*Please be aware that I have almost zero experience with this part of Yahoo and am only playing devil's advocate!


 5:19 pm on Jan 12, 2009 (gmt 0)

I recently submitted a 5 year old site to Yahoo Dir. It was accepted within a week. My credit card will expire prior to the renewal date so we'll see what happens as I don't think the renewal charge will be successful. I wonder if I'll be dropped in a year?

p.s. The site that was added is already DMOZ listed, gets a decent amount of traffic and is an authority in it's niche. So it's not like I needed the Y dir listing but I figured it can't hurt... That particular site is making cash so it's easier to justify... on a new site that makes less than $299 per year or even per month it would be more difficult...


 7:25 pm on Jan 12, 2009 (gmt 0)

Swanny007, Are you seeing any increase in Y traffic since paying the $299 ?

Fortune Hunter

 8:24 pm on Jan 12, 2009 (gmt 0)

Heck ya it's necessary and worth it...the first year. Why do I have to pay it the second year?

This is the question I keep asking myself. I can understand if they want to charge you the first time because it takes someone's time to go review your site and determine if you have it in the correct category and it is what you say it is. However once all of that is done and it is listed what exactly does the $299 continue to pay for? Seems to me once the review is done and it is in there that continuing to pay is just gravy for Yahoo and rip off to the customer.


 8:29 pm on Jan 12, 2009 (gmt 0)

Here's what I can tell:
- Y is not sending me any more organic traffic than before
- so far this month I've had at most 1 click from dir.yahoo.com
- I can't say whether being listed in Y dir has increased anything


 5:24 am on Feb 15, 2009 (gmt 0)

We mostly rank very well in the SERPs. What do we care about the directories. Almost no traffic from Yahoo anyway. Nothing from MSN either and we have top ranking there also. Google or bust for SEs.


 8:33 am on Feb 15, 2009 (gmt 0)

I paid the fee at the end of 2007. It made zero difference to anything... nothing at all... and the link sends me *maybe* 1 or 2 clicks per quarter.

My paid submission has now expired but my link is still there. Frankly, I couldn't care less if I lose the link. As far as I'm concerned, they're keeping the link because my website is a valuable resource and they dare not have the cheek to ask me to pay the renewal fee.

[edited by: Asia_Expat at 8:34 am (utc) on Feb. 15, 2009]

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