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New web designing business

 2:17 am on Nov 8, 2008 (gmt 0)

Sorry guys if this was discussed earlier I searched through the forums but couldnt get the right answers. So here are my points and questions to you. Feedbacks greatly appreciated

1.I want to start a web designing + SEO + content writing company
2.initially me and my partner will be the only employees
3.How much investment should i make?(Including hardware, man power etc)
4.Should i start off by hiring some Y web designers, x number of SEO experts, z number of content writers and so on or just progress as clients come in?
5.Will PPC be effective for procuring clients or should i stick to old SEO methods?
6.I presently have a PR 1 website which deals in website designing, work at home jobs etc. 3 months old.
Should i register a new domain for future business now itself(business may be started only after several months) or just reconstruct my present site to my needs then?
7.any other comments?



 7:50 am on Nov 8, 2008 (gmt 0)

Almost all of the above questions depend on how much money you have. How much are you planning to invest in the business?


 5:37 pm on Nov 8, 2008 (gmt 0)

I have around 10000$ as a start up loan from a bank. Interest 14% . So i need to start off small and then expand. How to get work from Us and all. I currently live in INDIA. How to find potential partners?


 6:03 pm on Nov 8, 2008 (gmt 0)

2 options to think about...

National and internationl customers: Effective online advertising to accept new clients.

Local customers: Print media, local advertising and local trade ascosiations.

In the begining local is a much easier option, you can easily do face to face meetings and interact with the local business community.

Over time as your brand grows you will be able to attract customers from a much wider area.



 10:45 pm on Nov 8, 2008 (gmt 0)

Thanks mack. One of the workers in a designing company told me not to look for smaller clients after first 2 or 3 orders cause then i'll get orders from those kind only and i should go for high paying clients only. Is it true? and how much would be a nominal charge per project/per page?


 4:09 am on Nov 9, 2008 (gmt 0)

Thanks mack. One of the workers in a designing company told me not to look for smaller clients after first 2 or 3 orders cause then i'll get orders from those kind only and i should go for high paying clients only. Is it true?

NO! If you are intending on going after larger deals with large companies you would need to be able to prove are are up to the job, the only real way to do this is to be able to present a detailed portfolio. The best way to achieve this is to work with basically any company that are willing to pay for your services.

As an example lets imagine you are pitching for a contract to built and optimise landing pages for a multinational pc company, they want full service build, optimise, ppc and tracking. If you approach then having only every had 2 clients it will be a hard sell :)

On the other hand of you have successfully managed several campaigns and have the evidence to support this then you will be better received by the company looking to hire.

As for pricing, this really depends on a number of aspects. The project size, number of pages, size of company, number of hours that will be spent on the project. Its impossible to really give you a fair idea.



 5:42 am on Nov 9, 2008 (gmt 0)

Ok i'll start out from a smaller customer base

How much do you normally charge for per page? Is php pages charged more than normal xhtml pages? Just a rough idea would suffice


 5:44 am on Nov 9, 2008 (gmt 0)

Is hiring an SEO expert for my site really worth it? If so should i consider hiring people to be a full time employee or outsourcing it to others? Considering the fact that i am in INDIA

note: Please do not provide any websites name which does SEO service as the thread might get removed for suspected promotion


 8:29 am on Nov 9, 2008 (gmt 0)

what I don't understand is that you say that you want to offer a "a web designing + SEO + content writing company" but that you are also talking about hiring someone to do the SEO for your own website? What skills do you have yourselves?


 8:32 am on Nov 9, 2008 (gmt 0)

Oh i forgot to mention. I will start SEO services only after my web designing picks up. I can design a website, do basic SEO. since i might not get time to do SEOing and marketing together i wanted help.


 11:32 am on Nov 9, 2008 (gmt 0)

Okay... sounds like you can make HTML. Sounds like you might have some ideas. But it also sounds like you think the Internet will make you money.

Can... only if you have PRODUCT you can sell. Do you have product?

Forget the SEO crap! You have to have a widget with a market value to be able to make income!

And that requires you have funding sufficient to cover the cost of each widget, shipping, and etc. For each of which you sell you'll get a markup/profit.

There is no magic bullet on the web. If you have product that someone desires, then you can sell it. Provide a good service/product and money can be made...not a lot, but decent and worth the effort. Think brick and mortar (ie, a store front) if you can sell that product THERE then you have a chance of selling on the web.

SEO for toothfairy services, on the other hand, is a waste of time.


 1:24 pm on Nov 9, 2008 (gmt 0)

I have around 10000$ as a start up loan from a bank. Interest 14%

At those rates you need to be able to turn projects round in 1-2 months max and work with customers who pay quickly. You need to bottom feed on elance for a year, taking the small jobs.


 2:19 pm on Nov 11, 2008 (gmt 0)

Get Guy Kawasaki's book "the Art of the Start". Read it. Twice.

I read it about 18 months after I had started a business, my first with partners and employees. I found that I had committed about 90% of the sins (mistakes) listed in the book. Expensive mistakes at that.

Focus on cash flow. You already have a debt burden, at a high interest rate. Take any and every job - the previous posts are spot on. CASH IS KING, and without the cashflow the business will die, and die quickly.

The designer who gave you the bad advice did not start the business, obviously - or if they did they have forgotten the hard work it takes to have the luxury of only taking the big jobs.


 2:44 pm on Nov 14, 2008 (gmt 0)

Is not $10K a huge amount of money in India?
In the States it will not be sufficient to properly start
but in India...?


 3:32 pm on Nov 14, 2008 (gmt 0)

I can't believe you took out such an unnecessary loan. 100 dollars/year for a website detailing what can you do would have been fine. Seek out the first few customers yourself, build a local reputation, and with some extra hits from normal Google traffic you would have been fine.

That loan is not going to be fun to pay off as you seem to think money comes instantly on the internet, especially someone without a portfolio of previous designs to back you up. Expect a lot of rough times this first year, assuming you don't just give up and turn in the loan money before interest starts to pile up.


 12:47 pm on Nov 15, 2008 (gmt 0)

>Is not $10K a huge amount of money in India?

Loans of 10 x that are very easy to obtain for startups with rates as low as 2%. India seems a good place to start a business right now. I think 10K is no where near enough to start a real businesses though even in India, rates are now $10-15$ p/h.


 4:30 am on Nov 16, 2008 (gmt 0)

The most important two things about a web designing business is your level of talent and your ability to deliver. You need to have at least one really good designer, and you need to be able to get all the jobs you promise to do done to perfection and delivered on time.

Focus on those two things above all. When you have those two things, the rest will follow naturally.

When you advertise for web designers, require them to show you a full portfolio of their design work. Try to get an experienced designer to help you review these and pick out the candidates who have genuine innate artistic genius. There are many web designers who do it almost by numbers - they can make smart enough designs - but they won't blow the socks off your client and establish your business as somewhere to go when you want a site you can be really really proud of.


 12:18 am on Nov 20, 2008 (gmt 0)

thanks for all the replies guys. The loan is flexible. Its in my account. Butonly when we take a particular amount from it we are charged interest. Say if i take 200$ this month i'm charged the interest for 200$ only.

anyways so i should have a really good designer right? How do i test them? i mean if i ask them to show their projects they could simply show off a few templates right?

i do not know php or .net. considering the future prospective please advice which to study so that i can benifit from it for my web designing business


 11:04 pm on Nov 22, 2008 (gmt 0)


Stick to web design. Note there are cultural and aesthetic differences when it comes to what is "good" design. I met an Italian who gets his sites built in South America rather than Asia because South Americans produce something that is more aesthetic for European eyes. Get your designer to look for such differences and tell him not to use the colour blend tool so much. :) Yes, Indian designers love blends.

If you are pitching outside India, you will need to have better English in your collateral. As one example, Indians say "web designing" when others say "web design". In any country, spelling mistakes are not acceptable, so use a contract editor to check every job.

Your biggest expense will be PCs, power generators, air conditioning and anything else for an office. Initially you could work from home provided you pay contract staff on a piecework basis, not hourly basis.


 6:51 pm on Jan 16, 2009 (gmt 0)

I have around 10000$ as a start up loan from a bank.



 12:50 am on Mar 15, 2009 (gmt 0)

All you need to build a web design company are a few computers, a connection to the internet and a person or two who knows how to code. Linux and the gimp are free.

Finding clients and talented coders you can trust is the difficult part.

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