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Value of a PPC website
What multiples on gross profit?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 3767709 posted 9:24 am on Oct 17, 2008 (gmt 0)


I need to value my ppc website for divorce purposes... sigh. It is dependent upon google traffic and is 6 years old. Niche sector in the UK with around 12000 visitors per day. The plus side is that it has been very profitable earning around 500,000 after corporation tax and small salaries ( 2 x 20k) but it could drop out of google tomorrow!

Does anyone know what sort of multiples are usually applied to this sort of company (considering the risks) and/or any similar sites that have sold in the last 2 years? Please don't mention specifics in the forum but maybe you could send me a message?

Many Thanks


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