Msg#: 3633748 posted 3:22 am on Apr 28, 2008 (gmt 0)
I have done this in the U.S. market with pitiful results. The commercial was professionally written and recorded for about $100 and the spots cost $200 each, which is quite expensive when you are talking of running several spots per week, typically 15-20. I was using the commercial to simply generate leads by offering a free report. I may have generated one or two leads over the entire time I did it.
I can safe with a certain degree of confidence I won't be doing this again.
With radio you have to do a full -on program over time before it shows any results and it's pretty sporadic.
Wife's business is very visual, we ran television commercials. Cost was about $1000 per month per station; local station gave us around 50 spots (prime time) for that, cable well over 150. We produced our own spots, but the cost for the station to create the first one was pretty low, around $150. We have had people say, a full year later, "I saw your commercial."
Given the choice and budget, I'd go with television, since the audience is more "captive" in front of a TV than in their car driving, and the visuals seem to stick better.
Given the choice and budget, I'd go with television
To be honest I am not sure either of these advertising mediums are appropriate for a web design company. Maybe everyone has a different goals, but my goal is to simply generate a steady supply of new projects. I am not interested in "branding" the company or in creating anything that can be sold down the road. I have found direct mail, online ads, referrals and networking to be my best avenues in terms of generating new leads and hence new projects. I don't even use the Yellow pages because I think they are expensive and I am not sure people pick up the phone book when they need a web designer.
My best source of new business has been a BNI referral group. The other members in the group always seem to come across that business who says those magic words..."hey, we need a web site do you know any that can develop one?" and presto I have a new lead.