|Help with the right domain|
I have a client who has two products to sell called "product a" and "product b". These products are related to each other but are different enough to have different names. He wants to sell "product a" and "product b" from "product a" domain name. He has a third domain name which is the business that makes these two products. I think he is better to sell both products from his business domain rather than sell both products on one products domain.
Sorry of the above is like a riddle, but I cannot name any products or businesses at this moment in time.
If you can work the riddle out, I would love to hear your thoughts and opinion of it. Also i should add, the two products domains are just registered. The business domain is about four years old.
Welcome to WebmasterWorld Kevpool1
This is always a tricky one. By using one product domain name for both products, isn't that confusing?
Why not use two product subdomains for the two differing products? e.g. producta.example.com and productb.example.com
Oh, and yes, don't name the product or domains here.
I may be off on this one but from what I can tell, if you have the opportunity, sell the single products on different domains, **especially** if the domain names contain keywords of the product. This gives you the opportunity to target the keywords and traffic for each product like a sniper. Each will do better in both organic SERPS and CPC ads.
Although, it will do absolutely no harm whatsoever to cross-link one to the other, unless they conflict in some way.
Let's say it's blue widgets and green widgets.
You're saying you already have blue-widgets.com, and you want opinions on whether it makes sense to sell green widgets from that site too?
I'd say it doesn't.
Either register green-widgets.com and sell the green ones there - linking between the two - or do something like:
Hope that's some help. Best wishes.
I say it depends on the relation between the products. Are people who buy product A likely to want product B also, either now or sometime in the future? If so, I'd say put them both on the business name site to nab those extra sales.
It also depends on what type of sale it is. If it is a one-time, lowest price wins commodity type sale, then you might be better off with the keyword domain. If it is a business brand name, repeat customer, loyalty type sale then probably the business name is better.
You can always create a small 1-5 page site on each of the keyword domains that points people back to your business name if want to use the keyword domain for SEO or PPC.
I'll repeat something I've heard often here,
Splitting your marketing efforts over 2 domain names could be bad for both cos individually they might well be out ranked by competitors who focus their effort on the one domain.
Further more, the names of the products are probably not generic
Its better for your client to sell the products under one business name, instead of having two different product domains.