Hi all, Before launching my press release I got some doubt.
1. How frequently we can launch the press releases? 2. Is there any particular time to launch the press releases (end of the week, or start of the week) 3. Please tell me the best timings for launching the press releases
OK, I'll bite, and I'll put on my journalist's hat :)
Timing depends on the industry, but Sunday nights are generally a good time for general releases so the release reaches journalists on Monday morning. But you need to bear in mind whether your target goes to press daily, weekly or monthly and work accordingly.
Only put out a press release when there is something important to say - ie something newsworthy.
Don't make the mistake of pumping out releases full of puff and fluff, and remember put the important news in the first paragraph. Don't bury it so the reader gives up before they get to the point!
MODS - please remove this reference if against TOS - PR Newswire is a good option, free and paid-for options available and covers a wide range of industries.
I send out press releases once every week, or every two weeks. I only send them out when I have new articles or content for users. Dedicated users come to the site on a daily basis and see the new content, but there are users who only come for the newest articles.
Timing really depends on your niche and what works best for your audience. Business news tends to be submitted so that it's available early Monday morning.
All other press releases (entertainment, sports, travel, etc.) seem to vary throughout the week.
You may have to send a few over the next couple of months and determine what works best...(gives you the best ROI)