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Impressions and Clicks Way Down for Organic Traffic

What is going on?

     
6:24 pm on Dec 22, 2017 (gmt 0)

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I've been studying SEO for a few years now and really putting forth an effort to overtake my competition in a "local" market. I've built well over 900 pages on my site. Before I even look at my email each morning, I look at Google Analytics and Search Console. Let me preface this post with this......I feel that I'm doing everything right (except for having 100's of backlinks which is a pain). I have typed in over 600,000 words on my site. The content is rich and white hat. Every photo has a meta-title. My keywords are not over-done on the page. In the past couple of weeks I've seen a major drop in impressions and clicks to my site, yet my visitor count is increasing. What's the deal? If you reply back, please don't respond too technical, I'm a Realtor.
6:31 pm on Dec 22, 2017 (gmt 0)

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First off - welcome to Webmaster World!

When exactly did this start?

One problem might be:
I'm a Realtor.


Not because there is anything wrong with being a realtor but real-estate is an extremely competitive niche. So creating great content and using only white hat tactics, etc.. are all definitely necessary but they are not sufficient, especially in competitive niche.
6:40 pm on Dec 22, 2017 (gmt 0)

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This started about 2 weeks ago. I know it's competitive and I have 2 guys I'm trying to overtake. I'm not afraid of the work........Just trying to figure out what to do at this point. I have more content than them. One of those guys has no content but thousands of links.
12:20 pm on Dec 23, 2017 (gmt 0)

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WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Do you have comparative stats for December 2016 and 2015?

It isn't my business sector but ever since I was a boy in pre-internet days the property ads just vanished from the local paper in the run up to Christmas so my immediate reaction is to wonder if this is just a routine seasonal fluctuation.
12:30 pm on Dec 23, 2017 (gmt 0)

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WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Hi JeffNelson and welcome to WebmasterWorld [webmasterworld.com]

As piatkow suggests, some niches suffer quite a bit close to Christmas. I have a couple sites that lose thousands of daily visitors this time every year and stay down until after New Year.
12:53 pm on Dec 23, 2017 (gmt 0)

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Thank you so much for the responses. Yes, you're probably right. It may just be the time of year. I don't have anything to compare to because I wasn't tracking last year like I do now. Anyway, I'm obsessed with dominating my local market online and doing it the right way. I guess I freaked out a little. Thanks again. I'm looking forward to learning a lot from this site.