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Current Email CPM rates
What is a range for the going rate for Email CPM?

10+ Year Member

Msg#: 4591581 posted 6:40 pm on Jul 9, 2013 (gmt 0)

I have a client in the wine industry who is being offered some email services with the rate depending in various filtering that they wish to do on the list.

What is a reasonable range for the current CPM rates for email? General rates are ok, but specifically for that industry would be even better if anyone has recent experience in this area.



5+ Year Member

Msg#: 4591581 posted 5:42 pm on Jul 20, 2013 (gmt 0)

If it's well-targeted, a B2C CPM rate will range between $100 and $250.
A B2B CPM rate - $250 to $1000+

That's a very generalised range. Be careful, though. The bit that alarms me in the OP is "being offered". There are many irrelevant or half-dead lists that are "being offered" to people.

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