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|Current Email CPM rates|
What is a range for the going rate for Email CPM?
| 6:40 pm on Jul 9, 2013 (gmt 0)|
I have a client in the wine industry who is being offered some email services with the rate depending in various filtering that they wish to do on the list.
What is a reasonable range for the current CPM rates for email? General rates are ok, but specifically for that industry would be even better if anyone has recent experience in this area.
| 5:42 pm on Jul 20, 2013 (gmt 0)|
If it's well-targeted, a B2C CPM rate will range between $100 and $250.
A B2B CPM rate - $250 to $1000+
That's a very generalised range. Be careful, though. The bit that alarms me in the OP is "being offered". There are many irrelevant or half-dead lists that are "being offered" to people.
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