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Webmaster General Forum

    
Location of the search box on a page
Testing to find the perfect spot and increase usage.
micklearn




msg:4568426
 5:12 am on Apr 27, 2013 (gmt 0)

As I browse across many sites on any given day, I've found myself starting to notice the location of the search box. A few tests have been run in moving it around with no significant increase in searches. I want to do some more testing but I'm wondering if I am just spinning my wheels. Do a lot of visitors perform a search once they get to your site?

 

Essex_boy




msg:4568745
 8:39 pm on Apr 28, 2013 (gmt 0)

Yes Ive found that they do for product searches based on your site. I place mine top right

micklearn




msg:4568812
 5:00 am on Apr 29, 2013 (gmt 0)

Gosh, only one reply, not a hot topic, I guess? Have you done any testing Essex_boy with regard to higher search volume based on where the search box appears on the page?

phranque




msg:4569229
 6:10 am on Apr 30, 2013 (gmt 0)

i haven't done any testing, so i can't answer with specifics, but i will say...

Do a lot of visitors perform a search once they get to your site?

i'm sure the answer to this depends heavily on visitor intent and the type of site.

from experience as a site visitor i can tell you that it is often not obvious where the search function is, so this will factor into your "conversion rate" through on-site search.
you might also consider the browsing platform of your visitors as the use of search and the visibility of the search box may change significantly for mobile visitors.

pontifex




msg:4569305
 12:13 pm on Apr 30, 2013 (gmt 0)

thanks for drawing me in, phranque! i believe there is NO definite answer in general for that.

if you have a blog, the search box is not nearly as important as on big shops...

if I can reach products in your shop with two or three clicks, that is still faster than typing in a long search term...

and i think there are much more reasons why a search field can or can not be converting good.

Do you guys remember the search discussion for WebmasterWorld and how desperately everyone wants a good one? well, i LEARNT to use the forum without it... and even if there is one now, I still do not use it!

That said: for OUR site, the search is the most important navigation to find something in over 40 mio products... and it converts best of all navigational elements on the site. So, i put it BIG and I put it top right...

That topic goes further, but just for the question: Do a lot of visitors perform a search once they get to your site?

On our big shopping market: YES, on our blogs and smaller outlets: NO...

Cheers,
P!

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