|Location of the search box on a page|
Testing to find the perfect spot and increase usage.
| 5:12 am on Apr 27, 2013 (gmt 0)|
As I browse across many sites on any given day, I've found myself starting to notice the location of the search box. A few tests have been run in moving it around with no significant increase in searches. I want to do some more testing but I'm wondering if I am just spinning my wheels. Do a lot of visitors perform a search once they get to your site?
| 8:39 pm on Apr 28, 2013 (gmt 0)|
Yes Ive found that they do for product searches based on your site. I place mine top right
| 5:00 am on Apr 29, 2013 (gmt 0)|
Gosh, only one reply, not a hot topic, I guess? Have you done any testing Essex_boy with regard to higher search volume based on where the search box appears on the page?
| 6:10 am on Apr 30, 2013 (gmt 0)|
i haven't done any testing, so i can't answer with specifics, but i will say...
|Do a lot of visitors perform a search once they get to your site? |
i'm sure the answer to this depends heavily on visitor intent and the type of site.
from experience as a site visitor i can tell you that it is often not obvious where the search function is, so this will factor into your "conversion rate" through on-site search.
you might also consider the browsing platform of your visitors as the use of search and the visibility of the search box may change significantly for mobile visitors.
| 12:13 pm on Apr 30, 2013 (gmt 0)|
thanks for drawing me in, phranque! i believe there is NO definite answer in general for that.
if you have a blog, the search box is not nearly as important as on big shops...
if I can reach products in your shop with two or three clicks, that is still faster than typing in a long search term...
and i think there are much more reasons why a search field can or can not be converting good.
Do you guys remember the search discussion for WebmasterWorld and how desperately everyone wants a good one? well, i LEARNT to use the forum without it... and even if there is one now, I still do not use it!
That said: for OUR site, the search is the most important navigation to find something in over 40 mio products... and it converts best of all navigational elements on the site. So, i put it BIG and I put it top right...
That topic goes further, but just for the question: Do a lot of visitors perform a search once they get to your site?
On our big shopping market: YES, on our blogs and smaller outlets: NO...