Hi there...need a little advise pls. I have a site that is about 10 yrs old and does well in search. This site promotes/sells certain products and has sold the same products for the duration of the 10yrs. There is a specific product that it will no longer feature/sell....say "blue widgets" and all reference to blue widgets needs to be removed. The main issue is that blue widgets had a page dedicated to it and this page features site wide in the main navigation...the site is about 1000 pages. I need to remove this page completely aswell as remove it from the nav. This page is also well linked to and ranks well for blue widgets in search. I do not have anything similar to 301 the page to as the blue widgets are very unique compared to what the other products are. Obviously no problem to remove the page itself an the link in the nav....but how do i do my best to keep the link juice aswell as traffic it used to generate but without "upsetting" any search engines aswell as users. appreciate any advise...thank you
g1, are you suggesting remove/change the content rather than remove the page itself?
If you have any kind of one-on-one relationship with any of the people linking to the former page, would it be appropriate to ask them individually to remove the links? It would be good for humans and good for the other sites but I've no idea whether it would be good for your own site.
I have nothing to 301 it too.....so all i can do is remove it from the site aswell as navigation and then also remove from sitemap. Would there be anything else to do to make it as gentle as possible for the search engines?