Can someone remember? I'm talking may be 2001, 2002 ... it was an amazing program that analyzed your web page and told you all the changes you needed to make for each search engine. I built my first web site using it, and enjoyed 9 years of page 1 rankings because of it.
For the life of me I can't remember the name, and Im curious if its still out there, as we are about to redesign my site. Or if there is one that's even better now.
It would generate a report that had text lines like this:
Your keyword "pizza" appears 4 times on the page. Increase it to 10. Your keyword "pizza" appears in the second half of the page 3 times, increase its presence near the top of the page. You have four images with no alt tag key words. You have no text links containing the word "pizza". Consider adding 5 for Google.
Well... using something like WPG would be akin to using a timing light on any late model car. It makes little sense because everything has evolved so much and the info WPG gave you is no longer relevant and/or it would be wrong for how SEO works today.
... and the info WPG gave you is no longer relevant and/or it would be wrong for how SEO works today.
Of course it would be wrong but I don't think anyone is suggesting that any current package would offer the same advice or come to the same conclusions. ;)
WPG was excellent back then. I used it when I started out and I learned a lot about SEO from it ... and it worked! There are still some quite important on page factors to be considered in SEO along with the newere off page factors. Any current package designed along the same lines for today, which could guide people through the morass could be equally useful.
Relying on the advice of any software is a fools folly IMHO. Some of the better packages deliver great data/information but many of them are only as good as the programmers that built them and often come without the intuition built over years of working in a market space and understanding the larger scope of SEO and authority building. The better software I've seen costs several hundred dollars a month and are a combination of data aggregator, proprietary crawler, and assessment tools. They don't provide advice. They provide data and leave it to you to determine the best course of action.