How can I increase page views from the current 1.5 on average to closer to 2. I believe I can do it somehwat (maybe not to 2 pages) through some tweaks in the design of the pages. What are the ebst ways from your experience of increasing page views per visitor.
Should I have related/most read articles at the bottom of each article? Maybe use a tag cloud at the end of an article which shows articles based on keyword terms?
The latest leaked version of the Google rater handbook tells raters to look for and rate a pages supplemental content as follows...
• no supplementary content • distracting/not helpful • so-so • helpful • very helpful
My guess is if you make, or improve, such a supplemental content section for your pages, that includes extra information as well as related links to other pages, that you will get both better ratings and a higher number of pageviews.
I'd also consider using a bread crumb navigation system above the main content on some types of sites as this seems to bring up the average number of pageviews a little bit, you'll need to test it yourself to see if it works for your site.
On a health site, as in the human body, everything is somehow related to something else. I would place links in the form of a sentence and ad them between every 2nd or 3rd paragraph. A lot of major news portals already do, such as Yahoo.