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comScore: July 2012 U.S. Search Shares, Google 66.8, Bing To 15.7 pct

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Msg#: 4486513 posted 3:52 pm on Aug 20, 2012 (gmt 0)

comScore: July 2012 U.S. Search Shares, Google 66.8, Bing To 15.7 pct [comscore.com]
Google Sites led the U.S. explicit core search market in July with 66.8 percent market share, followed by Microsoft Sites with 15.7 percent (up 0.1 percentage points) and Yahoo! Sites with 13.0 percent. Ask Network accounted for 3.1 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.5 percent.

17.7 billion explicit core searches were conducted in July (up 3 percent), with Google Sites ranking first with 11.8 billion (up 3 percent). Microsoft Sites ranked second with 2.8 billion searches (up 4 percent), followed by Yahoo! Sites with 2.3 billion (up 3 percent), Ask Network with 548 million (up 6 percent) and AOL, Inc. with 264 million.

Hitwise U.S. stats for July [webmasterworld.com]



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Msg#: 4486513 posted 2:48 pm on Aug 21, 2012 (gmt 0)

That's depressing yet again. If Bing continue to improve at 0.1% each month (and it's a big if) that means in five years time they will have increased their share by 6% - slightly more I suppose if compound interest is taken into account.

And by that time, if stats proceed as they going now, almost the entire market will be mobile and tablet based, and currently Bing have almost no share of that market. Bing will have spent billions trying to get a share of a market that is decreasing and they are ignoring the very market where they could get a foothold - mobiles and tablets.

Just take a look at the G SERPS from a mobile - it's pathetic, not mobile oriented at all. B should really go for that market IMO.

In five years time G may well be going strong, who knows, but almost certainly B will have given up the ghost at this rate.


WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4486513 posted 11:37 am on Aug 22, 2012 (gmt 0)

The real shocking news here is that total searches are down.

The total number of Web searches was down in July 2012, compared with a year ago, when Americans conducted 19.2 billion search queries, according to ComScore. Google led the search race at that time with 12.5 billion searches, followed by Yahoo with 3.4 billion searches and Microsoft with 2.6 billion.

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