Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively.
One word search queries increased 21 percent in July 2012 compared to July 2011. In July 2012, one-word searches comprised the majority of searches, too, amounting to 30.47 percent of all queries. Longer search queries — those averaging five to eight words or more — decreased 11 percent from July 2012 compared to July 2011.
Msg#: 4484371 posted 8:16 pm on Aug 13, 2012 (gmt 0)
looking at the report it's basically "no change". G wins some, B wins others. The surprise is why Y is ranking anywhere at all. I'm in the UK (apologies for the massive G dominance here) but who on earth is still using Y?
Changing the habits of Jo Public is a massive uphill task.
Msg#: 4484371 posted 8:28 pm on Aug 13, 2012 (gmt 0)
Interesting. But can anyone point me to stats on the real numbers (not percentages)? 65% is all very well, but is it 65% of a massively declining market? I can't help feeling people are increasingly using other routes to get to their destination. To what extent is search losing out as a conduit for people getting to whatever they're looking for? Hitwise, as usual, doesn't say.
Msg#: 4484371 posted 9:00 pm on Aug 13, 2012 (gmt 0)
The surprise is why Y is ranking anywhere at all. I'm in the UK (apologies for the massive G dominance here) but who on earth is still using Y?
Many of the people who are using their telecoms ( ISP) provided search..
Many companies in the UK ( and elsewhere ) provide/use Y search ( as Y "search partners" ) due to having search "feeds" on their sites from Y ( some are old overture feeds ) ..these will show up as Y searches ..even though the actual results provider is Bing..