LinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we’re now getting a glimpse of how it plans to put that into action. LinkedIn has been quietly rolling out a new version of its homepage to some of its 160 million+ users — the first major update in years — with a layout that will put a lot more emphasis on building out relationships, make better use of socially curated news content — and, if things go according to plan, should make the site a lot more sticky.
We’ve had three different people contact us about the new-look LinkedIn, and a spokesperson for the company has also confirmed as much:
“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” he told TechCrunch.
Aside from a few LinkedIn groups I participate in I don't make much time to visit the rest of the site. They're a great Rolodex for business contacts, but I don't know how much more social I would want them to be.