I am launching a new business and website next year and am currently developing my site now. I have just recently purchased an old domain.
I am now stuck on what I should do as a place card holder meanwhile while I wait for my site to be ready.
a) Use one of those launching service slash pages that collect emails....'watch this space etc... to get limited invitations etc enter email...' b) Fill it with content that targets my keywords. (note that this will change as the sites content will completely change when it switches to the new content).
If I collect emails...which I am kinda incline towards this as it has a more viral effect, should I sign up with a email service like the common big names. They charge per block of users with unlimited emails. My issue with the charges is that I won't be sending out any emails until I launch but I will still have to collect opt in and sign up with them? i understand that some of them are pretty sticky and that you have to have actual proof of opt in (no idea how to get that) and the best way is to sign up with their system to record the opt ins. Sorry I am clueless about this....
Please advice on the email option (which I will plan to collect either way if I chose a or b). Also which do you think is better, A or b?
You can sign up to some of those email services free if you have under X# of users. Many also require the signup (opt-in) to be through them and not your site so it's best to get on that soon.
Here's an example (that I can't vouch for, it looks and operates well) of a splash page [demo.ourtuts.com...] that collects email and makes a nice presentation.
IMHO, Option B might cause problems and I wouldn't associate any content until you have it. You say the domain is older; if it was an existing site you've already changed the content and will again soon so I wouldn't more confusion if the new content will be available soon.
In either case, you might want to use a 503 header temporarily [googlewebmastercentral.blogspot.com...] though the value of that header might be debated by other webmasters. I use this header on "drydock" sites that might attract search engines inadvertently.
I am thinking I will need quite a large plan. My current site (no emails subscription yet) which is about under a year has about 1000 unique visitors a day with about 20 to 30 transactions. I really don't know how many will sign up but I suppose I will hit above 500 easily and will have to convert to a plan. I would prefer to collect email with my own opt in software and then transfer it to a company when I am ready to start sending out emails.