Msg#: 4421998 posted 8:58 pm on Mar 4, 2012 (gmt 0)
Can you safely assume that your winners are people who travel?
Seems like you'd want the prize to be something attractive to the specific people who are most likely to enter and win the contest. Do they have :: cough-cough :: lives? Do they spend all their time sitting in front of the computer? Are they likely to belong to some particular demographic group? Does the competition involve some shared interest?
Msg#: 4421998 posted 8:21 am on Mar 5, 2012 (gmt 0)
Topr8, yes Amazon sounds like probably the best bet.
Lucy 24 - how can I tell if my audience has lives?! I know that they profile (from a variety of sources) as 80% female, mostly aged 30 - 60, lower than normal education (how do the profiling sites get that info!) and are interested in the home / leisure type of things but not neccessarily travel.
I was trying to think of a globally redeemable prize but it's unlikely I'll get one. So maybe I need to cater only for the 85% who live in the UK, USA, Canada, Australia and most of Europe. I can name the prize in the competition and only those who can utilise it will enter.
Hopefully that wont offend the few who live in a tent in the Amazon jungle (if there is any jungle left nowadays).