|comScore: U.S. Mobile Media Audience Up 37 pct in the Past Year|
comScore: U.S. Mobile Media Audience Up 37 pct in the Past Year [comscore.com]
|comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. |
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
all the mobile sites have apps, its no suprise.
Smartphones are popular with social junkies, got it, but social junkies are hooked on big brand, organization and/or events? Not likely. People don't "hang out" on ebay or Amazon, as badly as those companies would have you believe they do.
What's going to kill the trend? Big brand, organization and to a lesser extent event, those are known for "get our products in your face any way we can" spam.
My site statistics put the figure closer to a 4% increase over last year, not 37%.