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Adobe acquires Typekit
Smart move to make the web more beautiful, readable, and fast.
Bentler




msg:4370271
 7:58 pm on Oct 3, 2011 (gmt 0)

Typekit has been acquired by Adobe [blog.typekit.com]:
Just a few moments ago, Adobe’s CTO Kevin Lynch took the stage at their annual MAX conference and explained the company’s Creative Cloud strategy. Part of that announcement is very big news for us.

[edited by: phranque at 11:15 pm (utc) on Oct 4, 2011]
[edit reason] fixed url [/edit]

 

Leosghost




msg:4370299
 8:40 pm on Oct 3, 2011 (gmt 0)

I'm surprised and pleased ;-) that Google missed this opportunity to buy..was wondering when someone would see the potential..and hoping it wouldn't get snapped up for the tracking possibilities ( alone).

Bentler




msg:4370361
 11:06 pm on Oct 3, 2011 (gmt 0)

Yeah, it's a perfect fit ... I'm looking forward to Adobe making their fontsets available for free reading and licensed publishing, eventually for an efficient, platform-independent standard to emerge for custom fonts.

whoisgregg




msg:4370578
 2:20 pm on Oct 4, 2011 (gmt 0)

Why buy them when you can give away their service for free? [google.com]

Leosghost




msg:4370583
 2:45 pm on Oct 4, 2011 (gmt 0)

Because I and very many others prefer not to use G's "offer" due to item #3
3. Use:

Grab the code we prepare and you’re ready to add the Collection to your website!


We don't want to find ourselves in the "urchin situation" again now do we ? ..non G sources for webfonts insure that we don't..G could've snapped them up and said it was "to increase their offer"..the blandishments of spiders are seductive, to those who don't look and listen beyond them, and thus miss the piles of the dried out husks, and twitching, enslaved bodies in their parlours.

G were thankfully caught napping on this one..and so they missed a chance to add another string to their monopolistic bow by assimilating / "gorging" a competing source .

tangor




msg:4370592
 3:34 pm on Oct 4, 2011 (gmt 0)

Either source (web fonts) is something I'll avoid... third party stuff tends to SLOW down webpages...

Leosghost




msg:4370608
 4:07 pm on Oct 4, 2011 (gmt 0)

"slow" is a relative term..if your pages are fast enough to begin with you can occasionally afford ( in the name of aesthetics ;-) to use webfonts..depending on your target, and how you serve the ones with the fastest pipes, not all your visitors have to get the exact same pages with no reference to if their pipes are capable of handling "richer" deliveries..

badbadmonkey




msg:4370907
 5:46 am on Oct 5, 2011 (gmt 0)

Because I and very many others prefer not to use G's "offer" due to item #3

Google's fonts are open source. You can download the TTFs. There's nothing to stop you hosting them yourself.

Correct me if I'm wrong?

tangor




msg:4370911
 5:57 am on Oct 5, 2011 (gmt 0)

We all want wonky neat fonts. We all want to be cool publishers. What web fonts offers is some delay in serving pages (but that's against the third party). If we offer the fonts that's bandwidth out of our pocket before showing a lick.

(Graphic arts and publishing background... musician, too which makes me artsy-fartsy already)

This is a good thing, as posted. The google version does not display for me. I run NoScript... I suspect the Typekit will fail, too. Might keep that in mind before jumping on the bandwagon and expending "x" hours of time and effort (and dollars, too) for something that will not display as intended.

Quadrille




msg:4370959
 9:31 am on Oct 5, 2011 (gmt 0)

Another neat excuse for Adobe to force 'updates' onto trusting users, coincidentally dropping in other Adobe programs you didn't ask for, didn't want, didn't need ... and didn't know about. Use any Adobe program, and you'll face an eternal battle not to have them move in wholesale.

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