We are about to re-release our own brand of products on our website. These products are higher quality than the other products out there in our industry. I am trying to figure out the best strategies for marketing and the new brand/products to our customers and to searchers out there that haven't heard of them.
These are a couple of my ideas and I wanted to see what others have done that worked for them:
Facebook Contests Facebook Promotions/Posts Facebook Page just for the Brand Email Promotions Making combos of popular products with our products on the site PPC advertising on broader terms related to our products Banners pushing these products on our site Sign up for a free sample version of the product Incentives for people to review the product Talk about the product on forums Videos comparing the product to current ones on the market
Covered most of them. But I didn't see ADVERTISING SPEND listed. It takes money to make money. Establishing a "brand" these days does not come cheap. MSM, Newspapers, etc. Of the items listed above, I'd avoid "incentives for people to review the product"... in a number of countries that's not a good business decision.
I am looking to learn about about pushing it online...not newspaper and such. More specifically we have websites where we sell the same types of products already...getting a few thousand visitors each day from. I want more ideas on how to push our products to those customers and visitors we are already getting.