Google Inc. (GOOG), the largest Internet- search provider, lost share among U.S. online searches in July while Yahoo! Inc. gained, researcher ComScore Inc. (SCOR) said.
Google’s share of the U.S. search market declined to 65.1 percent last month from 65.5 percent in June, while Yahoo’s rose to 16.1 percent from 15.9 percent, according to the Reston, Virginia-based ComScore. Microsoft Corp. (MSFT) was unchanged at 14.4 percent.
“Google typically displays more summer seasonality than other search engines given its high usage among students in the academic world,” Douglas Anmuth, an analyst with JPMorgan Chase & Co. in New York, wrote in a research note dated Aug. 9.