We are redesigning/developing our website and I had a question about some of our brand pages we have on our site. A few brands have 400+ products, which leads to us having 30+ pages deep within our website. We will have something like 12 products to a page and to get to the last product, the spider will have to digg 30 pages deep.
What is the best way to combat this...or to get them spidered more easily?
I do have a sitemap, which is submitted to Google/Bing. I was thinking about increasing the amount of products to a page, so it would lead to maybe only 15 pages deep.
Any other ideas from others that had to deal with this issue?
IMO try to fit in as many products as possible before the page splitter kicks in. You already do that with 130 products per page but I would drop down to 50-70 per page instead. Then use a different categorization of products so instead of having the filtering by make only to have one or two additional parameters. For example
Brand: XYZ Color: Red
Brand: XYZ Color: Blue
etc or do a different categorization for instance Men XYZ brand and Women XYZ brand.
So the number of products becomes way less and it's easier for visitors to navigate and find what they're looking for.
Create a couple of extra navigation links for these combinations where appropriate. (ie: from where you expect the customers to go through, you don't necessarily need to display all navigation links at once on all pages)
Another method is to setup a selection form for customers to search for products without entering keywords. This is quite efficient because the lists only show models, attributes, brands etc of products that exist in your store and the database queries are way simpler/faster than a raw search using an input box.