A website of mine has a 'Slideshow' kind of a section. Checking through my analytics, I see that there has been a dramatic drop in my 'Unique Pageviews' metric on Google analytics for this section. However, at the same time, the Pageviews have stayed constant. Here are some point to note
- the drop happened overnight two months back and has stayed low since then
- I cannot make a traffic comparison on a page-by-page basis since this is constantly refreshing content. So, these 'slideshows' have a pretty low shelf-life.
- I don't see any bug with respect to Analytics implementation
- It seems unrealistic that a one-sixth drop in uniques has not affected the pageviews by any measure. In fact, that metric continues its gradual growth as always.
For all we know, this could be a bug and not an actual drop. Has anyone seen similar trends in your traffic anytime? I am completely clueless on where to start looking
- Only unique pageviews see this dramatic drop. Pageviews, Visitors, etc. are in the regular trend. Is this just a Google analytics cookie-related issue? How can I check this?
- On Google Analytics, I checked the 'Top Content' section and what I notice was the '#*$!X pages were viewed a total of YYYY times' line shows a 40-50% drop the day after the dramatic drop in unique pageviews was noticed.
As far as I see, no change was made. Any reason why the 'pages' viewed saw this drop. Any help much appreciated.