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Dramatic Drop In Uniques - Pageviews Same

WebmasterWorld Senior Member 5+ Year Member

Msg#: 4282834 posted 6:29 am on Mar 17, 2011 (gmt 0)


A website of mine has a 'Slideshow' kind of a section. Checking through my analytics, I see that there has been a dramatic drop in my 'Unique Pageviews' metric on Google analytics for this section. However, at the same time, the Pageviews have stayed constant. Here are some point to note

- the drop happened overnight two months back and has stayed low since then

- I cannot make a traffic comparison on a page-by-page basis since this is constantly refreshing content. So, these 'slideshows' have a pretty low shelf-life.

- I don't see any bug with respect to Analytics implementation

- It seems unrealistic that a one-sixth drop in uniques has not affected the pageviews by any measure. In fact, that metric continues its gradual growth as always.

For all we know, this could be a bug and not an actual drop. Has anyone seen similar trends in your traffic anytime? I am completely clueless on where to start looking



Msg#: 4282834 posted 6:43 am on Mar 17, 2011 (gmt 0)


I too experienced a sudden drop in my Google shopping Traffic.

Usually I will get 200 visits from Google Shopping but the day before yesterday it was 70 and yesterday it was only 26.

I don't know what the reason could be. your suggestion would be very helpful to bring back my traffic.



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4282834 posted 6:58 am on Mar 17, 2011 (gmt 0)

Couple of more points I observed

- Only unique pageviews see this dramatic drop. Pageviews, Visitors, etc. are in the regular trend. Is this just a Google analytics cookie-related issue? How can I check this?

- On Google Analytics, I checked the 'Top Content' section and what I notice was the '#*$!X pages were viewed a total of YYYY times' line shows a 40-50% drop the day after the dramatic drop in unique pageviews was noticed.

As far as I see, no change was made. Any reason why the 'pages' viewed saw this drop. Any help much appreciated.


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