The directive demands that users be fully informed about the information being stored in cookies and told why they see particular adverts.
Specifically excluded by the directive are cookies that log what people have put in online shopping baskets.
We can also expect Google Ireland ( Google Europe ) to shut down on the 25th ..this would make the "search page" mandatory opt in.."adsense" ads mandatory opt in.."Dclick" ads mandatory opt in etc ..or Google would be breaking EU law. ;-)
Whichever clown thought of using auto ( on load presumably ) pop ups to opt in before continuing to use the pages ..hasn't thought very far ..and probably has an AV that silently kills pup ups anyway..or IE which will say it stopped the pop up ..without saying why.
hmmm... I wonder how the mobile browsers will be affected in iphones, android and apps? Oh wait.. they don't count do they?