homepage Welcome to WebmasterWorld Guest from 50.17.86.12
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Webmaster General
Forum Library, Charter, Moderators: phranque

Webmaster General Forum

    
Rebuilding High ranking site
tigger

WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4180080 posted 7:49 am on Aug 1, 2010 (gmt 0)

I'm considering rebuilding a high ranking site thats number one on both G.com/ co.uk and most other regional SE's

The site has been around in its current form for 10 years and its pig ugly LOL and I hate working on the thing and whilst it does convert I'm sure I can increase that with a better more fluid design

I know I need to keep current page names and site structure but holding onto text could be an issue as the new design will probably allow more text

Is there anything I need to be watching out for when rebuilding a ranking site? has anyone rebuilt a site then lost rankings?

ta

 

Hoople

10+ Year Member



 
Msg#: 4180080 posted 1:57 am on Aug 2, 2010 (gmt 0)

In other threads here on WW some of the senior folks have said minimizing the restructuring and keeping the number of 301's down has a value. This was in reference to traffic recovery post change roll-out. A few have suggested to not do it all at once as well based on their seeing a slower than expected recovery. Others suggested lining up links to new page location ahead of time before switching over. It goes without saying to update sitemaps frequently as you work as well.

How big a site are you talking: 10's of pages, 100's or 10's of thousands?

tigger

WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4180080 posted 10:26 am on Aug 2, 2010 (gmt 0)

the size of the site is between 50-100 pages so not massive. the questions is what would be the effect of having 2 designs in place so the main design would be changed over but the inner pages changed over time, perhaps 1-2 months (I'm talking effects on the SE's not the punters which I know could be a little confused, but needs must)

page names/ links will be the same, its just the site needs an update and due to work loads this can't be all done in one hit

tigger

WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4180080 posted 6:18 am on Aug 3, 2010 (gmt 0)

no one else have any views?

too much information

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4180080 posted 6:27 am on Aug 3, 2010 (gmt 0)

I would start by making the site more CSS friendly and leave the look and content alone. Then once that sits for a while you can see if it hurt your ranking.

If all is well you can play with the CSS file to get the look you want.

* I hate reworking entire sites, but at least it should keep you busy for a while!

tigger

WebmasterWorld Senior Member tigger us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4180080 posted 7:24 am on Aug 3, 2010 (gmt 0)

Cheers Too Much, but we are talking "pig ugly" here and no tweaking of CSS is going to change that - its a complete rebuild thats needed not just a touch up

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Webmaster General
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved