Msg#: 4160740 posted 3:50 pm on Jun 28, 2010 (gmt 0)
A client is looking to translate into Spanish a portion of their content. This is for a 15-year old site that has about 25K quality content ranked in the 5,000s range in Alexa.
They have a cadre of translation experts who will translate their English papers to Spanish (not automated translations, but paid human translators that will be cleared by their Spanish communications guy).
The target audience is the Hispanics located in the US -- not Hispanics outside of the US.
Given the above, what elements should be considered, specifically:
1 - Content will reside on the main English site, not a separate domain. How should the directory for this new content best structured?
2 - Is it advisable to get a ccTLD for this Spanish content, when the target market is only Hispanics in the US?
Msg#: 4160740 posted 4:20 pm on Jun 28, 2010 (gmt 0)
Thanks for the tips
The translators are all based in the US, though they worked with translators in Argentina/Chile for one of their major books. They've been publishing the Spanish version of the book for the last 4 years, so the translation is heavily reviewed and vetted - and that content will be part of the Spanish version
The main site is a .org, and yes, the Spanish content will be put in that main site.
Msg#: 4160740 posted 5:20 am on Jun 29, 2010 (gmt 0)
A separate domain would be my preference, but you could also consider a subdomain. I'd stay away from the folder idea.
Don't just get the material translated. Sometimes that isn't enough. You might also like to get the content rewritten by a professional native speaking copywriter. In a different language sometimes there are completely different ways to phrase things that a straight translation may not achieve.
Msg#: 4160740 posted 3:54 am on Jul 4, 2010 (gmt 0)
What's wrong with putting the Spanish content in a directory?
I have a site that's about 13 years old. Several years ago, I went bilingual on it. The main site was already English, so I left that alone. All the Spanish content (target audience was Spanish-speaking people in the U.S.) was put in an /es directory.
I never experienced any problems getting content indexed, nor any problems getting good rankings.
Msg#: 4160740 posted 2:23 am on Jul 8, 2010 (gmt 0)
I'm actually working on a site right now for a bilingual English/Spanish client catering to a Spanish speaking audience in the Greater Toronto Area. It is going to be established as 2 separate domains to take full advantage of the keyword use at the top level of the name. They will cross link to each other on each page.