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What would be the best title for me in my new role?

 10:46 pm on Dec 8, 2009 (gmt 0)

Hello all.

I have a little HR issue.

When I first took the role I am in now no one knew what to call me. It was a new role and I was transitioning out of an old one that was no longer going to exist.

Because everyone was in a hurry, HR made up a title for me. Web Production Associate.
I hate this title. It sounds like I work at Walmart. Also, it doesn’t really reflect what I do here. By boss saw and said “that’s not right. You are the Webmaster”, which I kinda am. But, Webmaster is not a title for a resume in my humble opinion.

So what should I be called? It’s ok to through the word manager in there. My boss says I am a manager. Here is what I do.

1. I represent the business side of things to corporate IT. I am the go-between because I speak the language.
2. I create and execute email marketing campaigns.
3. I create and execute Flash web banners for outside websites whom I coordinate with.
4. I create micro sites and landing pages for special initiatives.
5. I create graphics to be used through out the website.
6. I maintain the product catalog and trouble shoot backend problems with the help of our in house .NET developers.
7. I coordinate and manage specific projects for the business that needs to be developed through corp. IT such as special portals.
8. I work with third party vendors whose tools we use on our site such as Where to buy options. I also monitor the execution and effectiveness of these services.
9. I assist with problems with our online stores.
10. I work with outside developers to create things such as iPhone apps.
11. I maintain and disseminate web metrics information.

Those are the big ones. Oh! And I am in the Marketing department.

So! Can you help me brainstorm? What would be a good title? I need to make new business cards!



 10:57 pm on Dec 8, 2009 (gmt 0)

Some suggestions:
CWO- Chief Web Officer
Web Business Manager
Online Presence Coordinator


 11:21 pm on Dec 8, 2009 (gmt 0)

Online Development Director


 11:55 pm on Dec 8, 2009 (gmt 0)

Website Integration Manager
Manager - Website Integration


 12:53 am on Dec 9, 2009 (gmt 0)

Manager - Internet services


 1:12 am on Dec 9, 2009 (gmt 0)

What's the job title of your boss?

What are some job titles of colleagues in other departments that you liaise with on a regular basis?

CEO / SVP / AVP / VP / Director / Manager

You seem to mostly co-ordinate and manage tasks (as generally required or requested by superiors).

Doesn't look like your job is at the director's level yet.

Manager Online Marketing seems appropriate.


 3:47 am on Dec 9, 2009 (gmt 0)

Web Business CEO


 5:11 pm on Dec 10, 2009 (gmt 0)

E-Marketing Manager
Internet Marketing Manager
Web Marketing Manager


 5:29 pm on Dec 10, 2009 (gmt 0)

Director of Web Development


 1:27 am on Dec 11, 2009 (gmt 0)

all good suggestions - my title is Webmaster for the first time in my entire web-career, and I'm not entirely unhappy with it. It makes participation in Webmaster World seem that much more logical : )

Justin billy

 6:58 am on Dec 21, 2009 (gmt 0)

Internet marketing manager/ associate


 9:17 pm on Dec 22, 2009 (gmt 0)

Thank you all for your help. I am going to meditate on these over the break and present the winner to my director next week.

Merry Christmas!

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