How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality....
How does it work? A special code is incorporated within a print ad and viewers place this ad in front of their webcam. The software recognizes the code and triggers a reaction which could be in the form of a 3-D modeling of a product, 3-D video with interactive display, or other such multimedia production.
There is a short demonstration video in the linked article (all the fun stuff is in the second half of the video)
I found this really interesting but wander if it will have any significant effect on bottom line...Although some heavy-hitters are using this technology, I haven't heard about it until I accidentally stumbled onto above article. I am curious to try it though. Is anyone using this? Considering it?