Msg#: 3985788 posted 1:55 am on Sep 8, 2009 (gmt 0)
How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality....
How does it work? A special code is incorporated within a print ad and viewers place this ad in front of their webcam. The software recognizes the code and triggers a reaction which could be in the form of a 3-D modeling of a product, 3-D video with interactive display, or other such multimedia production.
There is a short demonstration video in the linked article (all the fun stuff is in the second half of the video)
I found this really interesting but wander if it will have any significant effect on bottom line...Although some heavy-hitters are using this technology, I haven't heard about it until I accidentally stumbled onto above article. I am curious to try it though. Is anyone using this? Considering it?