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How to create SEO proposal and monthly SEO report

 7:42 am on Dec 23, 2008 (gmt 0)

Hi guys,

can you people help me out on this issue.

I need to prepare a SEO proposal for the clients as well as SEO report on weekly and monthly basis.

should i contact to any SEO company by asking sample SEO report for my website and i can make changes on that report and send it to the clients. Will this work?

If you guys have some different ideas please post it for me.

Thanks In Advance.



 9:45 am on Dec 23, 2008 (gmt 0)

I have to ask, how is it if you have never seen an SEO proposal, and have no idea what to put in one, that you are proposing doing SEO for a client (I can think of reasons why this would be the case, but I can think of more where it could suggest a lack of experience in SEO) If you know your SEO well enough you should know what you are selling, and if you have chosen to start selling you should have an idea of what sort of items you want to include in your proposal.

IMO it is not OK to "amend" someone else's proposal, imagine if the client you are pitching for gets one from that company too...

If however it is the format and structure of a professional proposal that you are unsure about there are lots of resources that will help you out on that score, without you stealing another SEO's format and work.


 10:03 am on Dec 23, 2008 (gmt 0)

a lot depends on the type of site and the client's goals for seo.
for the periodic report, i would stick to things you can measure reliably or things you can have an effect on.
referred traffic, search traffic, keywords.
use an analytics tool to generate charts and graphs.
visitor behavior such as page views, time on site, bounce rate, new vs returning visitors, conversions, etc.
don't bother reporting search position, page rank or inbound links count.

[edited by: phranque at 1:02 pm (utc) on Dec. 23, 2008]


 12:16 pm on Dec 23, 2008 (gmt 0)

Many thanks to you people. I got my answer and go ahead with this info.

Thanks again.


 8:39 pm on Dec 29, 2008 (gmt 0)

Monthly reports?

These wouldn't be (useless) 'ranking' reports would they?

Fortune Hunter

 9:07 pm on Dec 29, 2008 (gmt 0)

These wouldn't be (useless) 'ranking' reports would they?

I would be curious why you would refer to such a report as useless. I can see some value in such a report so I am wondering what you mean? IMO there is always something to be gained from all reports, clearly some are better than others, but all possess information that may be useful.


 10:06 pm on Dec 29, 2008 (gmt 0)

These wouldn't be (useless) 'ranking' reports would they?

I would be curious why you would refer to such a report as useless.

I don't think they are completely useless if your client simplay wants to see a gain in position. Google, however, shows different results on a regular basis, so this report would change fairly frequently.

The bottom line is usally money. Is the traffic you are getting increasing revenue, leads, etc? This is the ultimate goal, which is why a simple ranking report is not very helpful to those who are a bit more advanced.

What is the point of ranking for a keyword if it makes you no money?

Again, if your simply trying to prove to your client that you been working......sure, show them a ranking report. Odds are that is all they will know.

Fortune Hunter

 4:54 pm on Dec 30, 2008 (gmt 0)

Is the traffic you are getting increasing revenue, leads, etc?

I completely agree with your comment about it being the final goal, but in my experience reaching the final goal often involves taking steps and eliminating what works and what doesn't. A ranking report can show if you *should* be getting traffic based on where you are for what specific keywords. If the report says you should be getting a lot of traffic and you aren't or maybe your traffic reports show a high bounce rate, which would mean people don't think your site is what it says it is then that is useful information.

However having said that I tell me clients that the ultimate judge of the value of my services is a noticeable return on the investment, but ranking reports are one step in that process, at least the way I approach a project it is.

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