coopster
msg:3812267 | 1:57 pm on Dec 21, 2008 (gmt 0) |
Hi Mark. The technique is commonly called "geo ip" targeting. The concept is that a computer's geographical location can be determined by the IP address/block initiating the request.
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D_Blackwell
msg:3812563 | 4:53 am on Dec 22, 2008 (gmt 0) |
Can't say that I've never done it, but don't care for it. People feel spied upon enough, and when they see ads targeted right to their hometown it will spook a lot of them right off the site. Nothing wrong with it, but even a warm welcome thanking them from visiting you from Wherever, USA might fall create a feeling of "You have more information than I am comfortable with." Most IP targeted content is served up in a way that is subtle, and that is the smart play at this time, IMO. People have no idea how much you can learn from just a single visit - and wouldn't like it. I have no problem with it, but the average person I think is not ready.
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piatkow
msg:3813254 | 9:26 am on Dec 23, 2008 (gmt 0) |
Seen that on dating ads. Of course with the way dynamic IPs are allocated in the UK the town name quoted is never anywhere near where I live and is different nearly every time I see one.
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