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Geotargetted landing page
Affects of implementing one to an established website
D4vid

5+ Year Member



 
Msg#: 3796826 posted 3:42 am on Nov 30, 2008 (gmt 0)

Hi all

I run a website with local content. Currently, users land on the front page and then click through to their relevant area. This front page has no other function, but it is PR4 and has strong search visibility.

For example, the structure is similar to this:

examplewebsite.com
examplewebsite.com/North
examplewebsite.com/East
examplewebsite.com/South
examplewebsite.com/West

The landing page is just a list of links to those sub pages. The sub pages all follow a single structure, but have localized content.

All pages are all PR4, but the front page has stronger search visibility than the sub pages.

I am wanting to make my users' lives easier by automatically redirecting them to relevant content, but I don't want this to affect my search positioning.

I see options as:

1. Leave it as it is it's working, so don't change it.

2. Use a geographic based redirect to take users directly to relevant content or to show geographically relevant content on the front page.

3. Allow users to save their location using a cookie.

The second option seems like the most user friendly, but it means removing pages that are currently indexed and attracting users.

I am hoping someone has had a similar issue and has results to share.

Thank you in advance.

Edit: I just realized I misspelled "geotargeted" in the title, but it appears I can't amend it now.

[edited by: D4vid at 3:46 am (utc) on Nov. 30, 2008]

 

bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3796826 posted 2:41 am on Dec 1, 2008 (gmt 0)

I'm a fan of giving users as much choice as possible. Redirection according to IP often has me reaching for the back-button. I'd say #1 or #3 would be preferable.

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