| 11:18 pm on Oct 9, 2008 (gmt 0)|
I switched to plain text long ago. Brief teasers and links to content on the site.
I use Pegasus which has some nice mailing list handling.
| 1:57 pm on Oct 10, 2008 (gmt 0)|
Stay away from using BCC and your own email program. E-mails with lots of BCC recipients get marked as spam.
Sign-up for a newsletter delivery service, like Constant Contact, or you can even try Feedburner if you want to host your newsletter in the form of a webpage on your site and just e-mail a link to it. That is what we do with Feedburner, it is free and they (Feedburner) takes care of mail delivery issues. I don't have to do a thing, just write my newsletter. Once it is published on my site, Feedburner picks it up and sends it out at the time I specify.
| 4:39 pm on Oct 10, 2008 (gmt 0)|
y dont u have some script written to send html newsletters;
| 3:28 pm on Oct 27, 2008 (gmt 0)|
We use Constant Contact. The xhtml code has to be written to their specs but it is an easy way to send mass messages. I copy it straight out of dreamweaver into their dashboard, preview it, and send myself text and html versions. Once I deem it ready to go, it's a done deal. And we track the views through Constant Contact as well to monitor conversions on advertised content.
| 3:26 am on Oct 28, 2008 (gmt 0)|
|I switched to plain text long ago. Brief teasers and links to content on the site. |
|Stay away from using BCC and your own email program. E-mails with lots of BCC recipients get marked as spam. |
Sign-up for a newsletter delivery service...
Ditto the above.
For us, plain text, four or five short topics/intros with a link to the most relevant page. Very low key, soft-sell, and no spamming. Any company that I do business with that then sends me an email every week for life is well on the way to losing my business.
Also like Constant Contact. Also Topica. Don't need or want all the whiz-bang features. Only interested in the third party sending service frankly.
If you still want the 'newsletter' format, just build your targeted HTML pages to accomplish this and let your text links carry users to the newsletter page(s). You can provide links from there to product pages and close sales. Offer a PDF version as well if it is really 'news' and something that people might want to print.
<edit> Added text. </edit>
[edited by: D_Blackwell at 3:31 am (utc) on Oct. 28, 2008]
| 5:19 am on Oct 28, 2008 (gmt 0)|
I use the listserv email/list model. There are several programs available. Each can be configured to send HTML or plaintext. Depending on your clientel you can be newsletter only, moderated, or full participation. Most programs also allow multiple lists which can also be handy. All addresses can be managed quickly and easily, and no BCC is ever involved. Depending on the package, headers/footers and even rotating ads can be inserted into the outgoing message.
| 2:43 pm on Oct 30, 2008 (gmt 0)|
We use DadaMail, which allows us to easily send HTML emails. Also its free if you use fewer than 4 separate mailing lists.
| 2:49 pm on Oct 30, 2008 (gmt 0)|
Multiple-format e-mail (which degrades to text, if client or reader not likes HTML) is good thought.
A possible URI link or HTML/ PDF attachment for text version.
| 3:29 pm on Oct 30, 2008 (gmt 0)|
We use iContact. They offer a free trial and their interface was easy to figure out and start sending e-mails.
The other software I was testing it against was Bronto and it had some better features but there's a very large price difference between the two.
The only thing I don't like about iContact is that I feel the segmentation functionality is a bit limited. There are ways around it but they're a bit cumbersome.
Also, if you need to do a lot of segmentation their pricing upgrade is ridiculous - you get 10 new segmentations and the price of them scales upward with what your plan costs. So if you're on the $10 plan, 10 new segments is cheap but if you're on the $75 plan those same 10 segments are now expensive. That doesn't make much sense to me.
[edited by: BradleyT at 3:29 pm (utc) on Oct. 30, 2008]
| 7:14 pm on Oct 30, 2008 (gmt 0)|
I use both Constant Contact and OnLetterhead Branded Email. Both offer the ability to send out mass emails, automate the unsubscribes, and most importantly give you the critical tracking information you need to make your campaigns more effective.
With such great online services available I can't really justify the time and effort into trying to do this in house any longer with software and obscure tricks for tracking effectiveness, plus many ISP limit how many email messages can go out through them each day which complicates the sending of large campaigns.