|Do I need help ?|
Webmaster out of new ideas after working 5 years on site.
| 3:03 pm on Aug 12, 2008 (gmt 0)|
Do I need a help ?
I have been working on my site for the last 5 years around 6 hours a day.
I print all the main topics of webmaster world and read them on the train, I read other web site improvement communities.
My niche is fairly "small", I have done a lot in the last five years and have pushed the site from zero to the 2nd position in my niche. Pushing it to the top is possible but the link difference between me and the top website is 10,000 inbound links (on yahoo)
Lately though I feel i hit a blank wall, in terms of new ideas, in terms of new content and ways to improve my site, get new traffic, new links.
I did contact one person who was a renowned search engine expert, for help to get more traffic I explained my situation he asked for 3K for a report on : Ways to improve my site if any.
I was curious about the "if any". When I asked about it he told me that possibly I could have covered most of the angles and he could not offer much more. For 3k .. I would expect more than that ..
Another SE company I tried to deal with, started asking questions. Misjudging this as a genuine interest in a project I gave them a few tit bits .. they issued a blog post about one of my methods! I never heard from them again. You can imagine I was not too pleased with this!
--I am not claiming I do things differently or have any secret formulas far from it, hard work and more hard work is key.--
I am also worried that any company I contact will steal my ideas for creating content in my niche, will see the internal workings of my little organisation and will possibly enter this niche.
So my option is to start a new site, while keeping this one ticking or .. I do not know to be honest. Get a hobby and a life ? (I work around 13 hours a day.. got a full time job and my site)
| 3:45 pm on Aug 12, 2008 (gmt 0)|
What is the "more" that you are looking to acheive with your site, is it that it isn't making enough money, or not being found under enough search terms, are you looking to diversify? Without knowing what it is you want to acheive it is difficult to say if you need outside help. Peerhaps you have built oup a great site that does everything you need it to and the project now requires a lot less of your time, and you are struggling to let go of that commitment. As with all things there comes a time when a project stops being a project and becomes maintainance.
Are there any opportunities for you to sell the site, or get involved with something else to fill that gap?
| 4:10 pm on Aug 12, 2008 (gmt 0)|
> I feel i hit a blank wall, in terms of new ideas, in terms of new content
Have you tried "mining" your stats and server logs, or reports such as Google Insights [google.com] for ideas?
Let your visitors and searchers world-wide tell you what they are looking for, then research and write about it if its something that interests you and you have some expertise in the subject.
A $3000 report should be a good one... I'd expect at least 20 hours of solid work to go into something in that price range. So, your renowned expert may have been offering you a first-class job.
Understand that going into a review project, the SEO may not know much about your site, your niche, and your traffic. So you're paying for his/her time to research all that. The result of researching your site and your niche might very well be, "You've done an outstanding job on your site, and we can't find anything to recommend that would significantly improve it." There's no way to know without putting in the time to research it and find out.
If the price is too high, then say so, and ask if there might be a more-affordable option -- Even a two-hour review may turn up something, or at least make clear whether your site can likely be improved or not. But acknowledged experts can pick and choose the jobs they take on, and small jobs don't pay as well as big jobs. So, your SEO may not be interested in doing a "quick review," but you could always ask for his/her professional recommendation of where you could get one.
If you are concerned about discussing the details of your site with third parties, then have them sign a bog-standard NDA (Non-Disclosure Agreement). That's very common in many business situations, and serves as a legal promise not to divulge *anything* about your project.
Oh and do take a break from your site occasionally. You may gain some insights simply from getting further away from the day-to-day minutiae of running the site -- Get some perspective.
| 4:25 pm on Aug 12, 2008 (gmt 0)|
|Oh and do take a break from your site occasionally. You may gain some insights simply from getting further away from the day-to-day minutiae of running the site -- Get some perspective. |
Well said. It's amazing what you already know without being conscious of the knowledge. Let your mind digest the wealth of information you have; something will come. I have the same problem trying to milk my AdWords campaigns...I obsess until I feel hopeless. Some days I just have to walk away and realize I am trying to predict and control the actions of thousands of fickle humans. If I could do that, I'd have the Midas Touch and wouldn't need my web business all! :o)
[edited by: HugeNerd at 4:26 pm (utc) on Aug. 12, 2008]
| 4:52 pm on Aug 12, 2008 (gmt 0)|
You might have maxed out the potential in you niche/site.
Sometimes when you climb a mountain, you find out it wasnt as tall as you thought it was!...KF
| 6:06 pm on Aug 12, 2008 (gmt 0)|
|Sometimes when you climb a mountain, you find out it wasnt as tall as you thought it was! |
All well and good in your metaphor...but...how would you know in this case that you had reached the pinnacle/limits of your ability? To me, not being able to see the next step and no next step existing would appear exactly the same: The absence of evidence is not evidence of absence. Admittedly, I don't know how you would discern the difference...
Maybe use a keyword tool and find out the estimated number of searches for your major keywords. If your vistor number is at or near the total number of searches for your terms, maybe you are at the top?!?! Or, if you get more direct traffic than search engine/CPC traffic? I truthfully don't know any metric for determining a point where you cannot improve your site but would be greatly interested if there are any suggestions. I suppose it would be a tremendous goal to reach for!