If you had the choice - what would you build and send your e-newsletter out as? PDF or HTML? I can do both - but I would like to hear the opinions of others, and what your thoughts would be regarding this situation. I could make the newsletter as a straight HTML doc that would be read in the consumers inbox - or just email a link to where the PDF resides. Would you say most people have Adobe Acrobat on their computers these days? What about mac users?
My previous company (a few years ago now) didn't provide web access but did give us external email. I used to hate people who sent me emails that assumed that email implied a browser. When I arrived at my present company we had web access but email was still forwarded to a mainframe system. (I am still not convinced that Outlook was an improvement)
My own newsletters are plain text because I started them when I had these problems and assumed that others at work may be in the same position.