| 11:10 am on Apr 4, 2008 (gmt 0)|
I dont think its a waste of time, I find it helps when i see customer comments on the companies website..however, if you're cynical (like i am sometimes), the company can filter out only the good ones to post online, or even make them up (whos going to know?).
Think about when buying on amazon, the customer reviews of the products are one of the main reasons that makes me want to buy that product or not.
| 11:47 am on Apr 4, 2008 (gmt 0)|
Ever been to amazon?
The whole site is built on customer testimonials (reviews).
| 11:58 am on Apr 4, 2008 (gmt 0)|
I can't speak for anyone else, but personally I absolutely LOVE genuine customer product reviews.
| 12:07 pm on Apr 4, 2008 (gmt 0)|
Agree I love customer reviews. But a word of warning. I had my credit card out earlier today for a US$89 purchase. Nipped into the forums and saw a thread that raised question marks for me.
Went to G and did a bit more research and decided to buy from someone else.
Guess it all depends on what you are selling and if external websites test the products.
[edited by: Visit_Thailand at 12:07 pm (utc) on April 4, 2008]
| 12:58 pm on Apr 4, 2008 (gmt 0)|
Judging from the original posters description I got the impression that the testimonials described are cherry-picked fragments designed to highlight the best bits of the company.
If that's the case I don't believe comparisons to Amazon are valid and I'd even go so far as to say those type of testimonials are close to useless - I doubt the majority of internet users even 'see' them anymore. I certainly would agree strongly against giving them so prominent a position as the top left of each page.