Jellyfish.com, a Middleton online discount shopping site that went live just over a year ago, has been purchased by Microsoft Corp.
The purchase took effect Thursday, but the price is not being disclosed, Jellyfish.com chief executive officer Brian Wiegand said Monday. A formal announcement of the sale is expected today, he said. "We think the technology has some really interesting potential applications as we continue to invest heavily in shopping/commerce as a key vertical for Live Search, " Alex Gounares, Microsoft corporate vice president for the Search & Advertising Platform Group, said in a written statement.
Hmmm, you have to wonder what Microsoft are up to. With the upcoming change in Live and how commercial results are being served, is Microsoft becoming more of a "Commercial Shopping Portal" as opposed to just a regular search engine?
Sounds like just a desparate attempt to have some thing to show. I don't see how they can cobble up some thing big out off a variety of different technologies... if that is what they mean by "verticals".
I've long believed that when the web saturated itself on every topic that vertical would become in again. If you have planned projects grab those vertical .net sites of .coms with nothing but parked pages while you can.
A vertical .net is better than an obscure .com in a sea of jellyfish!