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Does Privacy Policy Effect Landing Page Conversion Rates?
narsticle




msg:3453815
 2:06 pm on Sep 18, 2007 (gmt 0)

Does anyone here feel that posted privacy policies increase conversion rates on landing pages? I recently added a privacy policy to a landing page I created and all of a sudden saw signifigantly better results on that page. I was wondering if there was any empirical proof out there proving or disproving this theory? Thanks

 

topr8




msg:3453822
 2:16 pm on Sep 18, 2007 (gmt 0)

well personally if what you say is correct then that would be proof in your instance.

narsticle




msg:3453865
 2:52 pm on Sep 18, 2007 (gmt 0)

yes but its such an isolated incident that I'm wondering if there have been studies done on this or if others have seen similar results. I have quite a few landing pages and now I'm considering changing them all to include privacy policies.

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